FINANCE

Nordstrom authorizes $1 billion share repurchase program

BY Dan Berthiaume

Seattle – The board of directors of Nordstrom Inc. has authorized a repurchase program of up to $1 billion of the company’s outstanding common stock, through March 1, 2016. Nordstrom intends to fund the repurchase program from existing cash on hand.

The actual number and timing of share repurchases, if any, will be subject to market conditions and applicable Securities and Exchange Commission rules. This program is in addition to Nordstrom’s existing repurchase program that was approved by the board in February 2013. The existing repurchase program has $323 million outstanding as of Sept. 3, 2014, and will expire on March 1, 2015.

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MARKETING/SOCIAL MEDIA

Neustar, comScore partner to improve digital ad delivery

BY Dan Berthiaume

Sterling, Va. – Neustar Inc., a provider of real-time information services and analytics, has entered a partnership with comScore Inc. that will give marketers a unified marketing solution incorporating comScore’s validated Campaign Essentials (vCE) ad validation metrics in its offering. The partnership builds on Neustar PlatformOne’s capabilities and partner ecosystem and enhances its ability to provide marketers with the visibility needed to measure and optimize digital campaigns.

The integration of comScore vCE’s MRC accredited metrics into PlatformOne will allow Neustar customers to more accurately measure ad viewability and the duration of ad engagement. These metrics help advertisers to confirm that their ads deliver quality, reliable impressions that engage the right audience, in the right geography, alongside brand safe content.

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News

Straight Talk Wireless encourages Walmart shoppers to give a minute for Make-A-Wish program

BY CSA STAFF

For the third year in a row, leading U.S. no-contract cell phone service provider Straight Talk Wireless will donate $1 to Make-A-Wish for every demonstration given at more than 3,000 Walmart stores nationwide on Saturdays in September as part of the “Give A Minute, Help Make-A-Wish” program.

“The ability to give consumers the opportunity to enrich their local community, is immeasurable,” said F. J. Pollak, president and CEO of TracFone Wireless. “For a third year in a row, Straight Talk is honored to continue its support of Make-A-Wish and assist in making children’s wishes come true.”

Every Saturday in September between 10 a.m. and 4 p.m. beginning Sept. 6, Straight Talk Wireless will donate $1 to Make-A-Wish for every customer who takes a minute to learn about Straight Talk at any one of more than 3,000 participating Walmart stores nationwide. With the help of consumers, this program has raised more than $2 million dollars in the last two years to grant wishes for Make-A-Wish kids with life-threatening illnesses. The goal again this year is to raise $1 million in four Saturdays.

"Once again, Straight Talk is leading the charge to help us grant incredible wishes that help children with life-threatening medical conditions," said David Williams, president and CEO of Make-A-Wish America. "The overwhelming support of communities throughout the country has made this campaign such a success for the last two years. We are excited to see that level of engagement grow exponentially this year, helping us grant even more wishes.”

Available exclusively at Walmart, Straight Talk offers the same phones, including the latest smartphones with 4G LTE+ nationwide coverage on one of America’s largest and most dependable networks for half the cost. Plans include a $45, 30-day option with unlimited talk, text and data, which includes the first 3GB at high speed.

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