MARKETING/SOCIAL MEDIA

Nordstrom does Instagram—on the roof

BY Marianne Wilson

Seattle —Ever wondered what a 15-story-tall Instagram post would look like? Well, thanks to Nordstrom, the wait is over.

The department store retailer installed a gigantic 3D installation on the roof of of its downtown Seattle flagship to mark the beginning of its annual anniversary sale. The installation is designed to resemble a screenshot of a leopard-print dress (specifically, a 55-ft. re-creation of a Leith dress) in an Instagram feed.

Good corporate citizen that it is, Nordstrom willrepurpose all the materials used in the installation by donating everything to Goodwill, which plans to turn the giant dress into more than 1,000 shopping bags for their clientele.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

Polls

Consumer confidence is high. Is that reflected in your stores’ revenues?

View Results

Loading ... Loading ...
MOBILITY

Groupon to deliver new service with its newest deal

BY Dan Berthiaume

Chicago –It appears that Groupon will soon be delivering a whole new service to its customers.

The online discount provider has acquired OrderUp, an on-demand online and mobile food ordering and delivery service operating in nearly 40 markets across the United States.

Paired with Groupon’s approximately 25 million active North America customers, the deal creates an online and mobile food ordering marketplace of significant size and scale.

Founded in 2009, OrderUp serves metropolitan areas such as Baltimore and Denver, and markets with large student populations such as Bloomington, Indiana, Boulder,Colradoand State College, Pennsylvania.. OrderUp will continue to operate as a standalone brand with inventory cross-promotion through Groupon’s marketplace and merchant pages. The company will maintain its current Baltimore headquarters.

“Online food ordering and delivery represents an untapped opportunity for Groupon and serves as a natural extension of our local marketplace,” said Groupon CEO Eric Lefkofsky. “The potential in delivery and takeout is apparent — especially with the growth of mobile — and OrderUp’s operational ability, coupled with Groupon’s engaged customer and merchant base, bring tremendous scale to the space.”

Financial details were not disclosed.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

Polls

Consumer confidence is high. Is that reflected in your stores’ revenues?

View Results

Loading ... Loading ...
MOBILITY

Samsung tests mobile wallet overseas

BY Dan Berthiaume

Seoul, Korea – Samsung is testing a mobile wallet solution, but it may be a while before U.S. consumers get to join in the fun.

The consumer electronics giant announced in a blog posting that Korean consumers can now use a beta version of its Samsung Pay mobile payment application.

Samsung Pay functionality is built into the hardware of Galaxy S6 and S6 Edge mobile devices, but select Korean consumers will have the first chance to try out the software and cloud services supporting the service. Samsung says Samsung Pay is the first and only mobile payment service that works with both near field communication (NFC) and card readers with magnetic secure transmission (MST) technologies, which means it is already compatible with most POS terminals.

To pay, consumers launch the Samsung Pay app, hold their Samsung device near the credit card terminal and authorize it with their choice of fingerprint or a PIN number. Cards can be added to a Samsung Pay account with a photo or also manually entered.

To initiate payment, users swipe up from the bottom on the home screen, even when locked or turned off. They can swipe left and right to view registered cards and then place their finger on the home button to scan their fingerprint, or touch the ‘insert PIN’ button and use the PIN. Holding the phone against the card reader completes payment.

Security is provided by unique, encrypted tokens that banks associate with a user’s card. If a device with Samsung Pay is lost or stolen, users can remotely lock or delete their Samsung Pay account.

According to Samsung, the company will roll out Samsung Pay worldwide in the future. Apple Pay, Android Pay and (when it is re-launched) Google Wallet will likely have a new competitor in the U.S. sooner rather than later. Of course, according to recent Gallup data, only 13% of U.S. adults with a smartphone have a digital wallet on their device and 91% of those without a digital wallet don’t intend to get one within the next year.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

Polls

Consumer confidence is high. Is that reflected in your stores’ revenues?

View Results

Loading ... Loading ...