Nordstrom entering bridal business with dedicated in-store shops
New York – Nordstrom is putting its foot in the bridal business, opening an in-store bridal boutique called the Wedding Suite at its Chicago flagship on North Michigan Avenue, according to the Chicago Tribune. The department store retailer is positioning itself as a one-stop shop for wedding parties, and will unveiling 14 bridal salons at stores nationwide over the next six weeks, the report said.
The Nordstrom bridal boutique has a luxurious feel, and features oversized fitting rooms furnished with upholstered seating. Dedicated wedding stylists assist customers, according to the report, and Apple iPads are on hand so brides can search the Web to show the stylists what kinds of gowns they like.
Nordstrom is slated to open additional Wedding Suite in-store shops at select stores nationwide, including Oak Brook, Ill., Scottsdale, Ariz.; Canoga Park, San Francisco and San Jose, Calif.; Coral Gables, Fla.; Paramus, N.J.; Garden City, N.Y.; Dallas, Houston and San Antonio; McLean, Va.; and Seattle, the Chicago Tribune reported.
Macy’s unveils new design for footwear department
New York– Macy’s has debuted a new environment for one of its signature businesses—women’s shoes—at its store in Oak Brook, Ill. The plan is for elements of the updated format to be implemented in additional locations going forward.
The revamp, designed by Charles Sparks + Company, Westchester, Ill., has a clean, modern look. It features “runway” fixtures, sweeping lines and monolithic linear shelving concepts. A semi-transparent screen-like segmentation of spaces allows trend statements to flow easily within the overall plan.
Verizon Wireless is Energy Star partner
New York City — Verizon Wireless has joined the Environmental Protection Agency’s Energy Star program. Seventy-five Verizon Wireless Communications Stores have already earned the Energy Star designation for superior energy performance.
Under the partnership, Verizon Wireless pledges to measure and track energy performance at hundreds of its stores, switching centers, cell sites and other facilities throughout the United States.
“We are formalizing our partnership with the EPA and this strategic, corporate energy management program to help us continue to enhance our business’ sustainable energy practices and contribute to a better environment for future generations,” said John Stratton, executive VP and COO for Verizon Wireless, in a statement. “And being more energy efficient makes business sense: energy efficient operations help keep costs down, and we can redirect those resources to improve the customer experience.”