OPERATIONS

Nordstrom launches Topshop and Topman

BY Marianne Wilson

Seattle — Nordstrom announced it has begun selling the trendy British fashion brand Topshop and Topman at 14 select Nordstrom stores across the country and on its website. Merchandise deliveries will be made on a weekly basis, with an expanded collection available online.

In addition, the Topshop make-up collection will launch in select stores and online in late 2012.

The departments at Nordstrom feature mannequins, visual merchandising and store fixtures from Topshop and Topman and are located in high-profile areas within the women’s and men’s apparel departments.

To help launch the brand, 
a Topshop and Topman -branded truck will visit popular city locations in Miami from Sept. 8-12 before heading to Austin, Texas, where it will hit the streets from Sept. 28-30. Customers who spot the truck can receive a free branded tote bag and bottled water. In addition, they can follow the truck’s journey from Miami to Austin on the Nordstrom blog "The Thread" (Blogs.nordstrom.com) and social media channels. http://blogs.nordstrom.com/

Nordstrom will also host an Instagram contest for customers to win the ultimate weekend in London including a shopping spree at Topshop/Topman.

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STORE SPACES

Big Dogs previews new prototype

BY Marianne Wilson

Manchester, N.H. — Clothing retailer Big Dogs has opened a new prototype for future expansion. The new format has opened in three 2,400-sq.-ft. stores, in outlet shopping centers in Alabama, Missouri, and Nevada.

Big Dogs’ new look was created by ID+A Architecture and Image 4, a national visual marketing and environmental branding firm. In addition to repairing and refreshing the leased retail spaces, Image 4 finished the interiors and designed and installed fresh brand graphics. To define the merchandise areas, custom-fabricated architectural columns were wrapped in graphics of the iconic Big Dogs logo. They serve as a striking contrast to the paint and hardware treatments used throughout the stores.

To give more prominence to the trademark designs, Image 4 developed a graphic display system that displays the artwork designs on large, interchangeable panels. Not only was this solution unlike any Big Dogs had ever used, it was particularly well received because it could be created and replicated within the company’s budget and schedule.

"Big Dogs is in a growth mode nationwide and they made a serious commitment to re-launch their retail presence," said Jeff Baker, CEO of Image 4.

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OPERATIONS

Supervalu names interim president of Farm Fresh

BY Staff Writer

Minneapolis — Supervalu announced that Bill Parker has been named the interim president of Farm Fresh Food & Pharmacy, a 43- store division in the Virginia Beach/Norfolk, Va., market, effective Sept. 15.

Parker, Farm Fresh’s current senior VP merchandising, will replace Gaelo de la Fuente who became the company’s president in April 2010 and is leaving the company to pursue other interests.

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