Nordstrom makes Delaware debut
Seattle — Nordstrom opened the doors to its new store in Newark, Del., on Friday.
The 123,000-sq.-ft. store, at Christiana Mall, is the first Nordstrom store in Delaware and will offer a well-edited selection of quality, luxury and designer fashion brands for women, men and children.
"We’re thrilled to be opening a store at the Christiana Mall," said Terisha Johnson, store manager. "We look forward to serving the community and providing exceptional shopping experiences for our customers."
Walmart bringing back 8,500 products in bid to end sales slump
New York City — Walmart is bringing back 8,500 products to the shelves of its U.S. stores and launching a new advertising campaign in a bid to end declining same-stores sales.
The discounter said it will add 11% more products on average to its stores, along with ‘It’s Back’ flags on the restored items. The changes have already started, with additions to pasta, beverages and snacks categories underway. Fresh grocery items and consumables will be added in the coming months. General merchandise categories such as electronics, sporting goods, apparel, fabrics/crafts and outdoor living will expand later this year.
The changes also include an advertising campaign promoting the company’s low-price promise and advertising-matching guarantee, trust it has the lowest prices. The campaign’s slogan is "Low Prices. Every Day. On Everything."
"Walmart’s reputation was founded on the principle of providing low prices day-in and day-out on the broadest assortment of merchandise," said Duncan Mac Naughton, chief merchandising officer, Walmart U.S. "Our company is determined to create the best one-stop shopping experience and low prices on the right products backed by a clear, consistent ad match policy."
Sears feeling pretty about new beauty department
HOFFMAN ESTATES, Ill. — Sears is looking to position itself as a beauty leader, by announcing Monday the installment of new cosmetics departments at more than 100 locations and Sears.com.
According to the company, these refreshed beauty departments will feature products from such brands as L’Oreal, Maybelline, Revlon, CoverGirl, Sally Hansen, Essie and Nicole by OPI. Additionally, beauty advisers staffing the departments will offer makeup tips and advice to customers who desire assistance in perfecting their look, Sears reported.
According to Sears, the company decided to expand its beauty departments after the concept tested well in 13 stores across the country in 2010. The departments will include new fixtures in a dedicated space and will give customers access to these popular cosmetics brands at the mall, Sears reported.
"We are pleased to offer our customers a comprehensive assortment of the cosmetics, skin-care and nail-care brands not typically found in department stores at the mall," said Gary Schettino, VP/GMM, Sears men’s apparel and center core for Sears Holdings. "Our foray into beauty creates the perfect complement to our new approach to fashion at Sears. The introduction of affordable and well-known brands is another example of our continued commitment to offer our customers incredible value at a total style destination."
The introduction of beauty to Sears may give Sears Holdings a much needed boost in sales and profits. The company reported fourth-quarter sales of$13.1 billion, or $103 million less than the prior year.As a result of the sales decline, profits dropped to $374 million, or $3.43 per share in the fourth quarter of 2010 compared with $430 million or $3.74 the prior year.