Nordstrom Rack to open in Dayton, Ohio
Seattle — Nordstrom plans to open a 35,000-sq.-ft. Nordstrom Rack at The Greene Town Center in Dayton, Ohio, in the fall of 2014. Olshan Properties, formerly known as MPI, Mall Properties, Inc., manages The Greene Town Center.
Nordstrom Rack has four other locations in Ohio, two of which opened this past fall in Columbus and Westlake. Another Rack location is set to open at Sun Center in Columbus this spring. Nordstrom operates three full-line stores in Ohio.
The Greene Town Center is a 1.1 million-sq.-ft. mixed-use community center featuring open-air gather spaces, parks for children, more than 200 residential units, pedestrian-friendly streets and 120,000 sq. ft. of second floor office space. The new Nordstrom Rack will join retailers and restaurants such as Banana Republic, Sephora, Forever 21, The Cheesecake Factory and McCormick & Schmicks among others.
CBL’s digital mall marketing system
In partnership with PlaceWise Media, CBL & Associates Properties has launched websites with technology that connects retailers and customers at 27 of its malls.
The technology collects deals offered by retailers and puts them in front of shoppers via smartphones and tablets. It provides every retailer and restaurant in a mall with an online presence that enables each to engage local customers.
The websites integrate online, mobile and social media into a single platform and deliver a mix of retailer deals, promotions, fashion and lifestyle editorial content and featured products to shoppers — who can access that information on mobile devices to plan their shopping trips.
Malls, retailers, restaurants and local managers use PlaceWise tools to feature store brands and drive traffic to stores. Retail and restaurant brands use interactive features to provide content and messaging to shoppers and diners. Local store and restaurant managers can also interact directly with local customers.
Franklin Flea returning to Philadelphia in April
Philadelphia — Franklin Flea’s successful holiday season earned the once-a-week indoor flea market a return booking for April.
Starting back in November, Franklin Flea brought local artisans and vendors together in Center City Philadelphia to showcase handmade, repurposed and antique items as well as an assortment of artisan foods.
Producer and curator Mark Vevle and Pennsylvania Real Estate Investment Trust, owner of The Gallery, combined forces to bring the market to the city. PREIT provided space for the market’s more than 50 vendors in its historic former Strawbridge and Clothier building at 8th and Market.
Vevle credits Franklin Flea’s location in the thriving Market East section of Philadelphia with the project’s popularity. “The cross-market of shoppers we found in this centralized location was crucial to the success of Franklin Flea, and also paints a colorful picture of the long-term business story we will see in the months to come,” he said.
PREIT CEO Joseph F. Coradino said: ““The success of Franklin Flea speaks volumes to the fact that Philadelphia – especially the Market East corridor – is ready for a fresh, revitalized retail environment, and we are optimistic we will be able to deliver it in the future with a remerchandising of the Gallery.”
Vevle and PREIT have already begun planning Franklin Flea’s return for a spring market in April.