REAL ESTATE

Nordstrom Rack to open in Reno, Nev.

BY Marianne Wilson

Seattle — Nordstrom announced plans to open a Nordstrom Rack at Redfield Promenade in Reno, Nev.

The store is scheduled to open in spring 2015. Redfield Promenade is owned and operated by Kimco Realty Corp.

"We’re thrilled to bring a Nordstrom Rack to the Reno community," said Geevy Thomas, president of Nordstrom Rack. "This central retail location at Redfield Promenade is a good fit for us and we look forward to offering customers access to fashion at great prices when we open our doors next year."

The new Nordstrom Rack will be located at Redfield Promenade, a 147,000-sq-.ft. shopping center, which sits in the densest retail area of Reno.

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News

Instant mobile e-gift cards? There’s an app for that

BY CSA STAFF

The new Wonder e-gift card app from Wonder Technologies is available free in the iTunes App store. Wonder allows consumers to instantly deliver e-gifts from participating retailers to anyone with an email address or mobile phone number.

The user links the app to a credit card via the app itself or Wonder website, and can select an amount and also include a personalized message. The recipient can accept the gift and send a thank you note immediately from their smartphone or computer. The Wonder e-gift card never expires. Once accepted, the recipient can redeem the gift when they want. Balances are visible on the app, and GPS reminders tell recipients when they are nearby the merchant for redemption.

Other features include the ability to browse a friend’s favorites, select from curated picks, and group gifting. The cards are securely stored in the cloud. Wonder can redeem e-gifts using existing payment systems, enabling retailers of all sizes to participate and have access to advanced market data. Wonder targets brick-and-mortar businesses in the restaurant, health & beauty, activity & events, shopping, and hospitality categories

“Wonder connects gift card buyers and recipients in a more thoughtful and meaningful way and offers the best redemption experience by simply swiping your credit card,” said Gerry Goldstein, CEO and co-founder of Wonder Technologies. “Only with Wonder can consumers conveniently give e-gift cards from any merchant in the U.S., whether it’s a favorite local boutique or a national brand.”

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OPERATIONS

F.J. Benjamin tracks customer traffic

BY Dan Berthiaume

Singapore – F.J. Benjamin Holdings Inc., a developer and manager of retail brands including Gap, Banana Republic and Guess, in Asia, has deployed the traffic intelligence application from Tyco Retail Solutions. The company sought a clear understanding of how the differently branded stores’ locations compared with each other, as well as the ability to track shopper conversion rates within each store.

By relying on Tyco’s traffic intelligence solution, F.J. Benjamin now has improved insight into customer behavior to drive better conversion rates and optimize store performance. The company now knows how many shoppers become buyers and how much they spend per visit. This empowers the retailer to adapt their strategies and drive greater profitability per store.

F.J. Benjamin can also analyze the impact of promotions and in-store advertising to optimize advertising campaigns to shopper preferences, gain visibility to in-store peak selling times, and also obtain visibility into areas in stores where shoppers spend most of their time, conversion rates in particular store areas, peak selling times, and stores with particularly high or low conversion rates.

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