REAL ESTATE

Nordstrom Rack relocating to Westfield Culver City

BY Staff Writer

Seattle — Nordstrom announced that it plans to relocate its Nordstrom Rack at Promenade at Howard Hughes Center in Los Angeles to Westfield Culver City in Culver City, Calif.

The new 37,675-sq.-ft. store, which expected to open in fall 2013, will sit just across the freeway from its current location and will remain conveniently located off Interstate 405. The relocated store will occupy space on the second level adjacent to the J.C. Penney court, and will feature an interior entrance as well as a new exterior entrance that’s convenient to the center’s main surface parking area.

“Howard Hughes Center has been a terrific home to us since we first opened there in 2001 and we’re thankful for the business,” said Geevy Thomas, president of Nordstrom Rack. “As we look to better serve our customers, it’s important that we continue taking advantage of the best real estate opportunities available and we believe Westfield Culver City will help us create a new and exciting shopping experience for our customers.”

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ShopperTrak acquires ReTel Technologies

BY Staff Writer

Chicago — ShopperTrak has acquired ReTel Technologies Inc. (ReTel), a Silicon Valley-based provider of hybrid video-auditing solutions and advanced shopper analysis.

ShopperTrak will integrate ReTel’s technology with its managed service to deliver an unprecedented level of shopper insights to retailers. Once available with ShopperTrak’s core offerings, the new capabilities will provide retailers with rapid access to customer demographics, queue analysis, speed-of-service and sales process effectiveness.

ReTel developed technology that securely audits videos to provide advanced reports for retailers. When combined with ShopperTrak’s managed service, the new audits will help retailers compare sales associate behavior and improve the customer experience.

“In addition to our existing suite of retail traffic analytics, ShopperTrak will be offering insight into store performance factors that directly affect both the customer’s experience and the retailer’s revenue,” said ShopperTrak chief marketing officer Ed Marcheselli.

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Canvas Lands End opens virtual pop-up

BY Staff Writer

Dodgeville, Wis. — Canvas Lands’ End is reinventing the pop-up concept by taking it online with the first-ever blog-up shop. The result is Arrivals, a virtual pop-up shop series curated by eight well-known fashion and lifestyle bloggers. Each shop will function as its own mini e-commerce site and will feature fall and holiday looks styled by the blogger in his or her unique style that readers can purchase.

The shops will live on the individual bloggers’ sites for a week and on the Canvas Lands’ End site where all shops will be compiled. The first of eight Arrivals shops launched on Oct. 30, with shops continuing to roll out weekly through the end of the year.

The Arrivals shops will each contain three looks styled by the blogger. In addition, the bloggers will provide content to help shoppers put their own looks together. This will include a behind-the-scenes look at the bloggers’ styling processes, their must-have pieces and tips on where to wear the look. All content within the shops will also be fully sharable with easily accessed links that enable people to post the looks on their social channels, including Pinterest, Facebook and Twitter; #CanvasArrivals will be used to help track the conversation.

Finally, in addition to supporting their Arrivals shop by hosting it on their sites, the partner bloggers will be pushing out the content through their own social channels and on subsequent blog posts.

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