REAL ESTATE

Nordstrom to relocate San Diego store as part of mall redevelopment

BY Katherine Boccaccio

Seattle — Nordstrom announced plans to relocate its full-line Westfield University Towne Center (UTC) department store in San Diego to a new space within the evolving mall.

The new two-level, 145,000-sq.-ft. Nordstrom store will open in 2017 as part of Westfield UTC’s resort-inspired redevelopment, which is adding specialty shops, restaurants, entertainment, sustainable design features and family-friendly amenities, as well as structured parking.

Nordstrom’s current 130,000-sq.-ft. store has been in operation since September 1984. It will remain open until the new store comes on line in 2017.

Nordstrom operates three other full-line stores in the greater San Diego area at Fashion Valley and Westfield Horton Plaza in San Diego and Westfield North County in Escondido.

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MARKETING/SOCIAL MEDIA

Walgreens’ Balance Rewards loyalty program recognized for growth, innovation

BY Katherine Boccaccio

Deerfield, Ill. — The rapid adoption of Walgreens’ Balance Rewards loyalty program, with nearly 80 million members, has earned the chain a ranking among top business technology innovators in the U.S.

Walgreens is ranked No. 60 on the 2014 InformationWeek Elite 100.

“This is great recognition for the work Walgreens has done to develop an omnichannel solution that ties customers’ online and mobile experiences to our stores in communities across America,” said Tim Theriault, Walgreens chief information, innovation & improvement officer. “As technology continues to evolve and influence consumer behavior, Walgreens will continue to innovate and offer solutions to help people get, stay and live well.”

Balance Rewards, the nation’s largest loyalty program, launched in fall 2012 and offers points and rewards on a variety of items, prescriptions and immunizations.

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News

Viralheat links social analytics platform to Salesforce Desk.com

BY Dan Berthiaume

San Mateo, Calif. – Social media monitoring and management software provider Viralheat is adding integration with the Salesforce Desk.com customer support app to its analytics platform. Viralheat is designed to allow businesses to perform all of their social content needs within a single social management platform.

The integration allows businesses to connect their Desk.com account with Viralheat to create and manage support tickets for mentions on multiple social accounts, as well as facilitate the online conversations through allowing representatives to respond directly to the user. The integration also includes the ability to take an online mention and automatically create a case in Desk.com with the option to assign a priority level or send it directly to a designated sales or support associate in Sales Cloud teams."

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