REAL ESTATE

The North Face continues in-store foray into virtual reality

BY Marianne Wilson

Shoppers in select North Face stores will be able to experience winter in Nepal up close and personal.

The retailer, in collaboration with Jaunt Studios, a leading supplier of fully-immersive cinematic virtual reality experiences, is launching a new VR experience titled “The North Face: Nepal.” The content will be available for all smartphone users, and in the company’s stores in San Francisco, New York, and the brand’s new Regent Street location in London.

The Nepal footage, extends the two companies’ previous VR collaboration, “The North Face: Climb,” beyond Yosemite National Park and Moab.” Shot in February 2015, the new content offers viewers a front-row seat into Nepal, allowing them to experience the country’s landmarks and mountains.

“At The North Face, we’re always looking for new and innovative ways to share our stories, as well as inspire our customers’ interest in getting outdoors. We’ve seen great success sharing VR in-store with the Moab and Yosemite film,” said Eric Oliver, director of digital marketing, The North Face. “With this new Nepal footage, we’re excited to showcase the wonder of one of the most beautiful places in the world.”

Jaunt’s proprietary 360 degree, stereoscopic 3D cameras and advanced 3D sound-field microphones were used to film North Face elite athlete Renan Ozturk trekking through Nepal. Ozturk was testing The North Face brand’s new Summit Series, which is designed as the most elite equipment for exploring the world’s harshest environments.

In addition to being available in select North Face retail stores, the new content is being distributed to 75,000 Outside magazine subscribers, who will receive a Google Cardboard with their print issues this month — bringing the VR content to people using their own mobile devices in an affordable and accessible way.

The North Face cinematic VR will be available for public download through Jaunt’s app in Google Play and iTunes beginning today.

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MARKETING/SOCIAL MEDIA

Video: Watch Build-a-Bear create float for Macy’s Thanksgiving Day Parade

BY Marianne Wilson

Build-A-Bear Workshop has released a behind-the-scenes video showcasing its new float that will debut next week at Macy’s Thanksgiving Day Parade.

The engineers and craftspeople at Macy’s Parade Studio began working with Build-A-Bear on the new concept in early 2015, and construction took approximately five months. The new design features the retailer’s new logo and reflects the brand’s refreshed look and feel.

In addition to the participating in the parade, which is watched by an estimated 50 million viewers worldwide, Build-A-Bear is once again teaming up with Macy’s to open in-store shops at seven Macy’s locations nationwide.

Founded in 1997, Build-A-Bear has approximately 400 stores worldwide.

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Product Safety 2.0

BY CSA STAFF

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