The North Face, New York City
The North Face is targeted urban adventurers at its new global flagship on Manhattan’s Fifth Avenue.
The two-level, 20,000-sq.-ft. store offers an immersive brand experience that includes an interactive climbing wall, community seating and a custom embroidery service called “Lot, Stock and Barrel” that allows shoppers to personalize garments by selecting from 20 designs.
Because the store is located in a landmark-status building, the retailer was not allowed to make any changes to walls or floors. It capitalized on the situation by treating the space like a natural outdoor setting and using it to display its gear as it would in the wild. The second floor, for example, feature a “base camp” patterned after the kind set up by top climbers and a “campsite” where visitors can relax with a cup of coffee.
To ensure the brand-authentic experience, most of the items in the store were created using the same high-quality materials that North Face products are designed with. The fitting rooms, for example, are constructed of the same fabric and nylon and aluminum poles used to make North Face tents.
Department store retailer continues Canadian expansion
Nordstrom has opened its second full-line store In Toronto.
The department store retailer opened a three-level, 199,000-sq.-ft. store at Yorkdale Shopping Centre on Oct. 21. It is the company's second location in Toronto, with the first, at CF Toronto Eaton Centre, opening in September.
Nordstrom’s store model has been turned inside-out at Yorkdale, according to an article in The Toronto Star. Many of the services typically found at the perimeters of a store – including the elevators — have been set back to allow the store to be wrapped, as much as possible, in glass. A soaring atrium at the center, with clerestory windows, allows more natural light into the space on all three floor levels.
The store includes 12 designer apparel and handbag boutiques along with an array of services to enhance customers’ shopping experience such as a same-day delivery service, a private shopping suite, a full-service restaurant and bar, cocktail lounge and specialty coffee bar.
Yorkdale Shopping Centre marks the fifth of six announced Nordstrom stores to open in Canada through 2017. CF Sherway Gardens will also open in Toronto on September 15, 2017.
Nordstrom operates 346 stores in 40 states and Canada.
Walmart makes another big move in China
Walmart has made another big e-commerce investment in China.
On the heels of launching three major e-commerce initiatives in China, Walmart will invest $50 million in New Dada — China’s largest local on-demand logistics and grocery online-to-offline (O2O) e-commerce platform.
Walmart’s newest investment further extends its agreement with JD.com, which uses New Dada’s network to offer customers two-hour delivery on groceries ordered from Walmart stores through the JD Daojia Dada app.
New Dada, an independent joint venture between Walmart’s Chinese partner JD.com and Dada, has more than 25 million registered customers. Providing local on-demand delivery capabilities with 2.5 million crowd-sourced deliverers across more than 300 cities in China, this new service complements the 426 stores that Walmart operates in nearly 170 cities.
Overall, Walmart’s investment in New Dada will help the retailer target Chinese shoppers with faster delivery times in a popular, fiercely competitive online grocery market, according to a company statement.
“All around the world, we’re creating seamless shopping experiences that bring together our stores, sites and apps to make shopping faster and easier,” said Walmart CEO Doug McMillon. “Our alliance with JD and cooperation with New Dada will enable seamless shopping to millions of customers across China.”
Specifically, the business partners expect the combination of New Dada’s delivery network with Walmart stores to give “consumers convenient access to a wide range of high-quality goods delivered to their homes and offices in record time,” said Philip Kuai, CEO of New Dada. “We look forward to deepening our cooperation with Walmart as China’s O2O retail industry continues to evolve and grow.”
Walmart’s next move is to double the number of its stores that offer two-hour delivery by the end of the year, the statement said.