Discounter ups mobile game with in-store location technology
Target Corp. is making it easier for customers to find their way around its stores — and to quickly find what they are looking for.
The chain is integrating beacon and Bluetooth technology into its mobile app. It will show the shopper’s location in real-time on the app's map as they move about the store, and display nearby Cartwheel deals. Shoppers will also be able to find an item on the map through their digital shopping list.
In a posting on its website, Target describes the new technology as “a GPS for your shopping cart.”
"Just click on an item from your list and the app will indicate on a store map the precise aisle where you can find your item," explained Target chief information and digital officer Mike McNamara in a video that accompanied the posting. (To see the video, click here.)
The new app technology will be live in across half of the chain in time for the holidays. It comes on the heels of another mobile enhancement: Target’s integration of its Cartwheel app within its mobile app. Both efforts are part of the company’s commitment to turnaround its business.
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Furniture e-retailer extends AR shopping app
Wayfair now allows Apple iOS 11 users to visualize 3D furniture and décor in their home before they buy it.
The furniture e-retailer’s “View in Room 3D” app is now available on Apple’s iOS 11 platform. Supported by Apple’s ARKit augmented reality technology, the app is now accessible on iPhones and iPads.
When customers find a piece of furniture or décor on the Wayfair app, they tap the View in Room 3D button displayed beneath the product image to see it in their home. Shoppers can use their finger to move product images throughout the room, as well as rotate merchandise. They can also make a purchase directly through the Wayfair app. All 3D products are accurately sized to true dimensions, eliminating the need to physically measure an item or their space before making a purchase.
“Leveraging Apple’s AR platform on iOS 11, we’re solving one of the biggest pain points consumers face when shopping for home furnishings online or in a store – how will this item look in my home and will it fit?” Steve Conine, co-founder and co-chairman at Wayfair. “Our AR-powered shopping app lets our customers visualize thousands of products in their homes, from their homes, before they buy.”
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