MARKETING/SOCIAL MEDIA

Nothing scary about this forecast

BY Marianne Wilson

There is good news for retailers in a just-released survey on Halloween spending.

Americans will splurge on costumes, candy and pumpkins for a record $9.1 billion in Halloween spending this year, according to the annual survey released by the National Retail Federation and Prosper Insights & Analytics. That's up 8.3% from last year’s previous record of $8.4 billion.

Consumers are expected to spend an average $86.13, up from last year’s $82.93, with 179 million Americans planning to partake in Halloween festivities, up from 171 million in 2016. According to the survey, consumers plan to spend $3.4 billion on costumes (purchased by 69% of Halloween shoppers), $2.7 billion on candy (95%), another $2.7 billion on decorations (72%) and $410 million on greeting cards (37%).

When it comes to buying costumes and other Halloween supplies, 47% of shoppers will visit discount stores and 38% will go to a specialty Halloween store or costume store. In addition, 25% will visit supermarkets, 24% will buy at department stores and 22% will shop online.

Proving that Halloween isn’t just for kids, a record number of adults (48%) plan to dress in costume this year. More than 5.8 million adults plan to dress like a witch, 3.2 million as their favorite Batman character, 3 million as an animal (cat, dog, cow, etc.), and 2.8 million as a pirate.

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DESIGN/CONSTRUCTION

Upscale furniture retailer in Dallas opening

BY Marianne Wilson

Design Within Reach has unveiled its new location at NorthPark Center in Dallas.

At nearly 13,500 sq. ft., the space is three times the size of the previous temporary space the company occupied at the center. The retailer partnered with New York-based architecture firm DFA to bring the new store to life.

Unique to this location is the "Park House," developed in consultation with Dallas-based firm Droese Raney Architecture. An expanded suite of graciously luxurious rooms, it uses native materials and architecture that draws on local traditions to evoke the setting of a modern North Texas home.

Additional features of the new Design Within Reach include:

Thirty fully realized room vignettes;

A hanging installation made up of hundreds of pendant lightsglows overhead at the Studio entrance;

Swatch Wall: A 30-ft.-long material and color spectrum represented by hundreds of wall-mounted, upholstered tiles offers a glimpse of the more than 3,000 custom options;

Outdoor Collections: An expanded assortment of outdoor furniture featuring classic pieces and DWR exclusive outdoor collections, and

Displays of office solutions for home and business.

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MOBILITY

Discounter ups mobile game with in-store location technology

BY Deena M. Amato-McCoy

Target Corp. is making it easier for customers to find their way around its stores — and to quickly find what they are looking for.

The chain is integrating beacon and Bluetooth technology into its mobile app. It will show the shopper’s location in real-time on the app's map as they move about the store, and display nearby Cartwheel deals. Shoppers will also be able to find an item on the map through their digital shopping list.

In a posting on its website, Target describes the new technology as “a GPS for your shopping cart.”

"Just click on an item from your list and the app will indicate on a store map the precise aisle where you can find your item," explained Target chief information and digital officer Mike McNamara in a video that accompanied the posting. (To see the video, click here.)

The new app technology will be live in across half of the chain in time for the holidays. It comes on the heels of another mobile enhancement: Target’s integration of its Cartwheel app within its mobile app. Both efforts are part of the company’s commitment to turnaround its business.

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