Novel Aromas


Aromatherapy continues to evolve and the smell of success is becoming more diffused. Once, pine and spice scents were the core of the market, but, increasingly, vendors are offering new aromas that respond to varying tastes and moods. At Kathy Ireland International, a line of food-scented candles can help set a nostalgic atmosphere for the mom who isn’t handy with a frying pan, including ceo Kathy Ireland, as she readily admits.

But novel aromas don’t have to stop with the main course. Bruster’s Real Ice Cream has rolled out a waffle cone-scented candle in time for Mother’s Day (pictured). It’s touted as the perfect gift for the ice cream loving mom, but is one the whole family can enjoy. The product is made of soy wax to burn clean and provides up to 135 hours of scent. The $15.99 retail 16-ounce Light their Way candle launched at and proceeds benefit Big Brothers Big Sisters.


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