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NPD: U.S. Hispanics more likely to purchase groceries at c-stores

BY Marianne Wilson

Houston — U.S. Hispanics are more likely to purchase grocery foods, dairy, and bread from convenience stores (c-stores) than non-Hispanics, reports the NPD Group, leading global information company. Spanish-dominant Hispanics are more likely to make grocery item purchases at c-stores than other Hispanics, according to the NPD report entitled The C-Store Hispanic Shopper, which examines the typical convenience store shopping behavior of Hispanics by level of acculturation and how it compares to non-Hispanics.

On average, U.S. Hispanics make almost two more visits a month than non-Hispanics to major oil chain convenience stores, and nearly one more visit over a 30-day period to traditional c-stores than non-Hispanics, finds NPD’s convenience store research. For some Hispanics, c-stores supplement or substitute grocery stores.

“As one of the fastest growing U.S. population groups, Hispanics are an important segment for the c-store channel,” said David Portalatin, NPD’s c-store industry analyst. “As this report reveals, having a good range of grocery like items and other staples may increase Hispanic traffic, and promoting fresh foods considered to be more homemade or cooked should resonate well among Hispanics.”

In addition to groceries, over two thirds of Hispanics consider having fresh food available at c-stores to be very/somewhat important. Fresh foods are more likely to be purchased by Hispanics for lunch or breakfast and hot foods are preferred, finds NPD. Sandwiches/wraps are least likely to be purchased by Hispanics.

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Sears offers personalized omni-channel coupons

BY Dan Berthiaume

Hoffman Estates, Ill. — Sears is offering personalized digital coupons to members of its Shop Your Way loyalty program that are redeemable in-store, online and from a mobile device. Members can download the virtual coupons, tailored to their interests, style preferences and shopping habits, from the Internet or the Sears mobile app.

The digital coupons are part of a number of special omni-channel offerings Sears provides, which include same-day, free in-store pickup of online purchases, mobile checkout, “endless aisles” online-only product assortment and free home delivery of out-of-stock items.

"No matter how or where our Shop Your Way members choose to shop with us during back-to-school season Sears has a way to do so conveniently, save time and money, and earn rewards," said Ron Boire, executive VP, chief merchandising officer and president, Sears and Kmart Formats. "We are creating experiences that make our Shop Your Way members come back for more – that’s why we expanded our apparel brands and in-store technology to appeal to the individual fashion and shopping styles of our members and customers."

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Office Depot offers online back-to-college help

BY Dan Berthiaume

Boca Raton, Fla. – Office Depot is offering college students a variety of online back-to-school shopping services through a dedicated page on its e-commerce site. Features include an online catalog geared toward college students and an online college checklist, as well as a partnership with connected learning platform Chegg.

Through the Chegg partnership, Office Depot will run a contest called the “Countdown to College Giveaway” with prizes including technology devices and school supplies, and co-authored online tips and articles.

“As with all levels of education, college students need to be equipped with the right tools to succeed,” said Bob Moore, executive VP and chief marketing and merchandising officer for Office Depot. “At Office Depot, we will not only help them find the latest in technology, services and supplies, but also provide educational guidance in order to make each year fulfilling as possible.”

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