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NRF, ARTS release proposal for BI standards

BY CSA STAFF

Washington, D.C. The National Retail Federation and the Association for Retail Technology Standards said Monday that it released a request for proposal for business-intelligence applications, the eighth in a series of RFPs.

A BI standard will guide retailers in leveraging information for strategic analysis, improve analysis capabilities and provide a road map of execution. The RFP, which was compiled by a committee of retailers, vendors and consultants, presents a comprehensive list of features and functions that retailers, based on experience, have found valuable in BI solutions, according to a company statement.

“BI applications remain at the top of CIOs’ priority lists, so the release of this new RFP is very timely. BI is the process of transforming raw data into useful information to improve decision-making and is absolutely essential for successful business operations,” said Richard Mader, executive director, ARTS.

The principal goal of the RFP is to help retailers develop a conceptual BI architecture that meets the immediate needs of the organization, but has the ability to expand into other business areas. It also defines an implementation road map that will address placing a BI solution into production during the current fiscal year.

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Target expands electronics, video game department

BY CSA STAFF

Minneapolis Target is reinventing the consumer electronics and video game department across stores nationwide, with a new open layout. The full-chain rollout began in April, and the majority of Target stores will have the new electronics layout completed by June.

As part of the transformation, the video game section is being expanded by 30% revealing a large, open, guest-friendly format that will include new product-accessible fixtures organized by platform and game genres. In addition, a majority of stores will be further enhanced with video game learning centers and trial stations.

“Target is committed to creating an intuitive and easy shopping experience for our guests,” said Mark Schindele, senior VP Target. “The electronics and video game reinvention was designed with the wants and needs of our guests as our top priority. They’ve asked for additional product diversity and better access to games and information, and our new layout offers them just that.”

In addition to an expanded video game footprint, Target is making improvements and additions in the TV, camera and camcorder sections of the electronics department that will add to and enhance its current product offerings while making the selection process even easier.

An improved TV wall will offer a more realistic in-home presentation and a better way for guests to compare picture quality across brands, the company said. Clear signage highlighting product features is being integrated within the overall display, and key accessories can be found at the base of the TV wall so that guests can easily find everything they need to enjoy their new purchase.

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Target improves checkout experience for visually impaired

BY CSA STAFF

Minneapolis, Minn. Target has teamed up with The American Foundation for the Blind, American Council of the Blind and California Council of the Blind to improve the checkout experience of guests with visual impairments and ensure their privacy.

Target announced that it will add tactile keypads to point of sale devices at all Target stores. This improvement allows shoppers who have visual impairments or difficulty reading information on a touch screen to privately and independently enter their personal identification number (PIN), protecting their financial privacy.

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