SUPPLY CHAIN

NRF concerned over longer breaks for truck drivers

BY Katherine Boccaccio

Washington, D.C. — The National Retail Federation said it was pleased with the decision by federal regulators to allow truck drivers to continue driving 11 hours a day, but expressed concern over a new requirement for longer weekly breaks.

“We’re pleased that regulators have seen the wisdom of keeping the current 11-hour limit, but longer overnight breaks create the potential for more big trucks to be mixing with passenger cars during congested daylight hours,” NRF senior VP government relations David French said. “These new regulations will still drive up costs for businesses and consumers while making our highways and city streets more dangerous rather than safer. This is a case where something that might sound good on paper doesn’t work in the real world.”

The Federal Motor Carrier Safety Administration on Friday rejected a controversial proposal to reduce the current 11-hour “hours of service” daily limit for drivers to a 10-hour limit. But the agency adopted a proposal that the 34 hours of time off currently required between each week of driving include at least two 1 a.m.-5 a.m. periods of nighttime rest.

Supporters of the shorter daily limit and new weekly “restart” requirement have argued that they would result in fewer fatigued drivers on the road and help reduce accidents, according to NRF. But French said the 11-hour daily limit and existing weekly provision have improved highway safety since it took effect in 2004. Retailers also regularly use overnight deliveries in order to avoid delays and greater safety risks during daytime traffic.

“The current regulations have allowed U.S. retailers to achieve significant efficiencies within their supply chains and distribution networks while keeping safety as their top priority,” French said. “We believe the new restart requirement will have a significant impact on the industry, especially those who rely on overnight or early morning deliveries.”

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M.Mate says:
Jun-26-2012 11:32 am

That is a good rule to drive
That is a good rule to drive for the 11 hour time period as this will surely help in overcoming the problem of accidents on road and drivers will get more time to do rest and do their duties more effectively without meeting some serious issues on road. Regards, whiplash blog

M.Mate says:
Jun-26-2012 11:32 am

That is a good rule to drive for the 11 hour time period as this will surely help in overcoming the problem of accidents on road and drivers will get more time to do rest and do their duties more effectively without meeting some serious issues on road. Regards, whiplash blog

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OPERATIONS

Shopatron predicts factors that will impact retail shopping in 2012

BY Allison Cerra

San Luis Obispo, Calif. — An e-commerce solution for branded manufacturers on Friday released a new forecast on how retail shopping will be influenced by the Internet, in addition to mobile and social networking.

From January to December 2011, the percentage of visits to Shopatron brand partner stores from mobile devices grew from 6.5% to 12.2%, the company said, adding that it has projected that number will grow 18% to 20% by the end of next year. Additionally, Shopatron also predicted social networking will have a stronger influence on retail purchasing behavior in 2012, with the number of Shopatron clients using the company’s online marketing services to invest in Facebook ads or Facebook shops increasing from about 50% to 70%-75% by the end of 2012.

"We have seen rapid growth in mobile this year, with visits to our mobile optimized client stores approaching double what we saw at the beginning of the year," Shopatron online marketing manager Greg Squires said. "And we expect that number to nearly double again in 2012. With this level of traffic, we recommend that brands pay special attention to their mobile presence and mobile marketing tactics in the coming year."

Added Shopatron senior VP marketing Mark Grondin: “There’s an undeniable shift happening. Consumers are being conditioned to expect that they can shop anywhere, anytime and any way they like. Not just in stores, but also on their computers, their phones, their tablets, their TVs and soon on their refrigerators. Brands and retailers that don’t accommodate them are going to lose sales and loyalty."

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Collective Bias builds brand with addition of Berg

BY CSA STAFF

Kate Berg has been name president of Collective Bias, the rapidly growing social shopper marketing firm based in Bentonville, Ark. Berg will focus on organizational development at the firm which has grown to more than 30 employees in the roughly two years since it was founded and split her time between Bentonville and New York where an expanding roster of clients include Meredith Corp. and the Duane Reade drug chain.

Berg previously served as VP corporate communications at HFMUS, owner of brands such as Elle, Elle Decor, Woman’s Day, Car and Driver, Road & Track, Cycle World and Glo.com.

Collective Bias plans to leverage Berg’s background in technology and media to lead efforts to pair proprietary technology tools with solid influencer relationships. For example, Berg cited a new location-based application the company developed that has been in use for over two months by Social Fabric, Collective Bias’ own blogger and influencer community. The mobile application, called Lüm, allows shoppers to easily document their experiences in-store and post them to create their stories. The data associated with these shopper insights is part of the Social Fabric platform, according to Berg.

As an early player in social networking, Berg founded Avenue B in 2004, a regional social network with thousands of paying members and partner businesses. She co-founded and led her first funded venture in 2007 call M3 Mobile Social, a mobile social networking platform providing real time, location-based social networking on mobile and web. Berg is sought after speaker and author on topics of mobile and social media and was named one of Mobile Marketer’s "Mobile Women to Watch 2010."

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