MARKETING/SOCIAL MEDIA

NRF creates CMO Council

BY Dan Berthiaume

Washington, D.C. – The National Retail Federation (NRF) today announced the development of a new Chief Marketing Officer (CMO) Council to serve as an advertising and marketing voice for the retail industry. The organization’s Retail Advertising and Marketing Association (RAMA) will transition into the newly created council.

“During its rich history, RAMA has served as a cornerstone for the retail advertising and marketing communities, and we are fortunate to have such a diverse group of talented executives at the ready to take part in the new CMO Council,” said NRF senior VP of communities Vicki Cantrell. “As the consumer has changed, so too has the role of retail executives behind the scenes. We are looking forward to highlighting the retail marketers’ insight and priorities, while offering a cohesive voice to represent this dynamic sector of the industry.”

The council is open to any NRF retail member CMO or an organization’s most senior marketing position and will hold its first official meeting during Shop.org’s Annual Summit in Chicago. Additionally, members of the council will collaborate with other NRF councils and communities, including the invite-only CIO Council and Shop.org to develop comprehensive research, put on events and connect industry peers.

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REAL ESTATE

Chuck E. Cheese’s and Claire’s sign new leases at Kendall Village Center

BY Dan Berthiaume

San Jose, Calif. – Chuck E. Cheese’s has signed a long-term lease renewal and expansion of roughly 2,126 sq. ft. for a total of about 16,158 sq. ft. at Kendall Village Center in Kendall, Fla. To accommodate this expansion, Berkowitz Realty Group had to relocate accessory retailer Claire’s within the center.

Signing a new five-year lease, Claire’s has taken a roughly 1,059-sq.-ft. space and recently reopened on Sept. 26. As part of its expansion, Chuck E. Cheese’s will undergo a full renovation which ties into a nationwide rebranding. At Kendall Village Center, the upgrades to the family restaurant and entertainment destination will touch upon the façade, signage, seating, game room, kitchen, bathrooms, and more.

Located at 8651 SW 124 Avenue in Miami, Kendall Village Center features 276,000 sq. ft. of national and boutique local retailers in a pedestrian friendly outdoor setting and 159,000 sq. ft. of office space.

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REAL ESTATE

New Fairway Market to open in TriBeCa in 2014

BY Dan Berthiaume

New York — Fairway Group Holdings Corp., parent company of the Fairway Market grocery chain, has signed a long term lease to open a 52,242-sq.-ft .grocery in Manhattan’s TriBeCa neighborhood with commercial realtor Jack Resnick & Sons.

This store is expected to open in fall 2014. It will be the first Fairway location in Lower Manhattan and the 16th Fairway food store in the tri-state New York, New Jersey and Connecticut region.

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