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NRF: Easter spending expected to be flat

BY Katherine Boccaccio

Washington, D.C. — A report released Monday by the National Retail Federation said that the average person celebrating Easter this year will spend about $145.13 on candy, décor, apparel and food – with is flat with last year’s $145.28.

NRF, through its Easter Spending Survey conducted by BIGinsight, estimated that total spending will reach an estimated $17.2 billion this year.

“With a plethora of budgetary concerns already on their plates, Americans this Easter will look for special, creative ways to celebrate the holiday without breaking the bank,” said NRF president and CEO Matthew Shay. “And as spring weather rolls in, consumers will find affordable ways to spruce up their homes and wardrobes, just in time for visiting family and friends this Easter holiday. Retailers are already lining their shelves with specials on chocolates, warm-weather apparel and even gardening tools and outdoor furniture.”



The survey found much of consumers’ budgets will go towards food for a family brunch or dinner: 86.9% of those celebrating Easter will spend an average of $45.26 on items needed for their holiday meal. Traditionally known as the kickoff to spring, many will specifically set out to purchase new spring attire. Nearly half (48.4%) will purchase clothing this Easter, spending an average of $25.91 on Easter apparel. And, nine in 10 (90.5%) will stock up on Easter candy, spending an average of $20.66 on jelly beans, chocolate and more. Additionally, consumers will spend an average of $20.82 on gifts, $9.49 on flowers and $9.11 on decorations.



When it comes to where people will shop for their Easter needs, the survey found families will shop for price and value. Most people (63.4%) will shop at discount stores and four-in-10 (40.7%) will shop at department stores. Others will shop at specialty stores (24.9%), online (21.1%) and specialty clothing stores (10.6%).

The survey also found that many people will utilize their smartphones and tablets to shop for Easter items. Four-in-10 (43.3%) smartphone owners will use their mobile device to research product information, look up store hours and location, compare prices and even purchase gifts and other items. Specifically, 14.8% say they will purchase Easter products with their smartphones. More than half (51.0%) of tablet owners will use their device to make purchases, research products and prices and look up retailer information such as store locations and hours. One-in-five (22.1%) say they will purchase something via their tablet.

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M.Jackson says:
Apr-24-2013 12:14 pm

Very good article that find affordable ways to spruce up their homes and wardrobes, just in time for visiting family and friends.woodchucksfurniture.com

M.Jackson says:
Apr-24-2013 12:14 pm

Very good article that find affordable ways to spruce up their homes and wardrobes, just in time for visiting family and friends.woodchucksfurniture.com

E.Ka says:
Mar-19-2013 05:05 am

Easter Sunday should be celebrated for its the resurrection of Jesus Christ. We should acknowledge this kind of event. - Carmack Moving and Storage

E.Ka says:
Mar-19-2013 05:05 am

Easter Sunday should be celebrated for its the resurrection of Jesus Christ. We should acknowledge this kind of event. - Carmack Moving and Storage

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Keds steps out on tour with Taylor Swift

BY CSA STAFF

LEXINGTON, Mass. — Keds has announced its sponsorship of seven-time Grammy winning, multi-platinum singer-songwriter and style icon Taylor Swift’s North American RED Tour, kicking-off on March 13 in Omaha, Nebraska and continuing through September. To celebrate, Keds is releasing a limited edition Champion sneaker featuring the names of each city on the tour. Fans can receive exclusive access to ordering and see the shoe in person by visiting the Keds Style Studio, a unique pop-up brand experience inside each venue where they can learn more about Keds footwear and apparel.

Girls will be encouraged to share their stories of bravery, self-confidence, friendship and style at the Keds Share Fearlessly video set, with the chance to be featured on Bravehearts.com, the new Keds website devoted to helping girls live their lives to the fullest. Throughout the length of the tour, Keds also will be running a series of giveaways that include seat upgrades and backstage tours in every city.

"We’re thrilled to be part of Taylor Swift’s North American RED Tour, and to be offering our fans fun and exciting ways to experience Keds," said Rick Blackshaw, president, Keds. "The tour shoe is the first of its kind and is a really unique memento of the concert experience. We can’t wait to meet our fans, hear stories from Keds® girls across the country on what makes them brave, and help inspire as many girls as possible to be fearless."

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Sam’s Club meats need for competition

BY CSA STAFF

BENTONVILLE, Ark. — Sam’s Club has announced the third installment of The Sam’s Club National BBQ Tour, the largest continuous barbecue competition in the United States, sanctioned by the Kansas City Barbeque Society (KCBS). As the official supplier of KCBS, Sam’s Club is the ‘choice’ destination for the highest quality meats and ingredients for backyard grillers, restaurateurs and more than 750 professional teams who will compete in the 2013 Sam’s Club National BBQ Tour.

"I am delighted that Sam’s Club has joined forces with the Kansas City Barbeque Society for three years running to allow members and BBQ fans to experience the freshness, quality and value of Sam’s Club premium fresh meat selection," said Shawn Baldwin, senior vice president for fresh, freezer and cooler grocery at Sam’s Club. "We know that grilling, barbecuing and outdoor entertaining are important to our members. The Sam’s Club National BBQ Tour celebrates their passion for everyday barbecuing and grilling with our commitment to giving them the fresh ingredients and items they need at a value they deserve."

Hosted by Series Director, barbecue aficionado and cookbook author Troy Black, the National BBQ Tour will journey to 31 Sam’s Club parking lots from Albuquerque to Alabama with barbecue demonstrations and free samples of premium-quality Sam’s Club meats, hand-cut fresh daily from butchers inside each local Sam’s Club. Each event is open to members and the public.

"Each of our world-class competitive teams knows the best barbecue starts with premium fresh meat," said Black. "Having quality chicken, ribs, pork and brisket from Sam’s Club on the smoker sets the stage for a mouth-watering competition."

Introduced in 2011 as the largest competition series with the largest prize purse in the history of competitive barbecue, the Sam’s Club National BBQ Tour has distributed nearly $1 million in prizes since its inception. Previous Grand Champions from 2011, TippyCanoe BBQ Crew of St. Ansgar, Iowa, and 2012, Lucky’s Q of Denver, Iowa, will be among 750 teams competing for a portion of the $500,000 prize purse this year.

Each National BBQ Tour competition awards overall winners as well as winners in each of four barbecue categories: chicken, ribs, pork and brisket. Events are free and open to the public and take place in Sam’s Club parking lots from February through September leading up to the National Championship on Oct. 19, 2013 in Bentonville, Ark. KCBS will sanction the events and provide certified barbecue judges for the competitions. For a full schedule of events, visit SamsClub.com/bbq.

Partnering sponsors and brands for the Sam’s Club National BBQ Tour include: Kingsford, KC Masterpiece, Coca-Cola, Heinz, Tyson Foods, Cattlemen’s BBQ, New Zealand Lamb, Tone’s, Stonemill Kitchens, Pillsbury, National Pork Board, Cargill and Bush’s Best Baked Beans.

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