NRF: Easter spending slightly down in 2014
Washington, D.C. — The average American celebrating the Easter holiday in 2014 will spend an average of $137.46 on apparel, food, candy, gifts and more. According to the National Retail Federation’s Easter Spending Survey conducted by Prosper Insights & Analytics, this is slightly less than the $145.13 spent last year.
Total spending is expected to reach $15.9 billion. Though fewer Americans will celebrate this year (80.3% compared to 83% last year), those who do plan to celebrate will spend the most on a grocery bill for a family dinner or Sunday brunch out. According to the survey, 85.7% of those celebrating will spend an average of $43.18 on a holiday meal, totaling $5 billion.
Since the holiday traditionally marks the ceremonial start to spring, 42.9% will purchase new spring attire, spending an average of $22.71; total spending on apparel is expected to reach $2.6 billion. In addition, nine-in-10 (89.3%) of those celebrating will stock up on Easter candy, spending a total of $2.2 billion on their children’s favorite sweet treats. Families will also spend on gifts ($2.4 billion), flowers ($1.1 billion), and decorations ($1.1 billion).
The survey also found that many will use smartphones or tablets to check off their Easter shopping list. Of those who own smartphones, nearly one in four (23.4%) will use their device to research products or compare prices. Just 12.2% will make an actual purchase with their smartphone. Nearly one-in-five (19.2%) tablet owners will make a purchase on their device, but most will simply research holiday gifts, apparel and other items (30.2%).
New app for Hispanic shoppers
Bethesda, Md. — The Latinum Network — a company committed to helping big brands reach the U.S. Hispanic community — has developed an app specifically for Hispanic shoppers. Called Veo, the bilingual app offers free products, promotions, recipes, giveaways and more. It will also feature curated deals from across the web, which are fun products and services of interest and value to the U.S. Hispanic audience.
"Among Hispanics, shopping and couponing apps rank second, only to social media," says David Wellisch, Latinum’s co-founder. "Veo is the first app of its kind to bring genuine value and savings to the Latino consumer — through their smart phones."
Naples Soap Company selects Opterus
Naples, Fla. – Naples Soap Company has chosen Opterus’ Store Ops Center as its communications and task management solution. Opterus’ Store Ops-Center is a cloud solution designed specifically for retail to manage and execute store tasks and communications.
The solution measures and increases operational compliance, communicates corporate policy, manages day-to-day objectives and tasks, and handles issues between corporate office and store locations
“Communication is vital in a multi-unit retail environment. We chose Opterus because they understand the needs of retailers of all sizes,” said Deanna Renda, CEO, Naples Soap Company. “Furthermore, their customer service during the implementation process was exceptional. We look forward to working with the team at Opterus as we continue to expand our retail operations in the U.S. and beyond.”