MARKETING/SOCIAL MEDIA

NRF Finds Back-to-School Bonanza

BY CSA STAFF

Washington, D.C., College students and their parents will spend a whopping $34.4 billion returning to campus this year, up 33.8% from 2004 and more than double what parents of K-12 students will spend on back-to-school, according to the third annual NRF 2005 Back-to-College Consumer Intentions and Actions Survey, conducted by BIGresearch.

When combined, the $47.8 billion that will be spent on back-to-school and back-to-college merchandise this year will rank second only to the holiday season in seasonal sales. NRF’s Back-to-School survey, which monitored spending for K-12 students, found that back-to-school spending would see sales of $13.4 billion.

“The spending power of college students is something that retailers are just beginning to grasp,” said NRF president and CEO Tracy Mullin. “And there is no sign that this market is slowing down.”

Spending on back-to-college merchandise will rise in all tracked categories. In all, parents and students will spend $11.9 billion on textbooks, $8.2 billion on electronics, $3.6 billion on dorm and apartment furnishings, $3.0 billion on school supplies, $5.7 billion on clothing, and $2.0 billion on shoes. With college students planning to spend $700 million more on electronics than last year, retailers should be able to make up for an expected dip in electronics spending by K-12 students and their parents.

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Great Atlantic & Pacific Tea Co. Finalizes Sale of A&P Canada

BY CSA STAFF

Montvale, N.J., The Great Atlantic & Pacific Tea Company has announced that it has completed the sale of A&P Canada to Metro Inc., a supermarket and pharmaceutical operator in Quebec and Ontario, Canada, for approximately $1.55 billion.

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OfficeMax Consolidates Corporate Headquarters

BY CSA STAFF

Itasca, Ill., OfficeMax Inc. will consolidate its headquarters in Illinois. It expects to choose a Chicago-area location for the headquarters by the end of September 2005. Currently, OfficeMax’s corporate headquarters is located in Itasca, Ill., and its retail headquarters is in Shaker Heights, Ohio.

Sam Duncan, president and CEO of OfficeMax, said, “Bringing our headquarters’ associates together is a normal progression of the company’s integration efforts and we believe it will facilitate customer service as well as provide better support for our retail and contract businesses. We will emphasize a smooth transition as we consolidate our headquarters, keeping the need of our customers and our associates a priority.”

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