MARKETING/SOCIAL MEDIA

NRF forecasts 140 million customers over Thanksgiving weekend

BY Dan Berthiaume

Washington, D.C. — Up to 140 million people plan to or will shop over this Thanksgiving weekend (Thursday, Friday, Saturday and Sunday), a slight decrease from the 147 million who planned to do so last year. According to a new survey from the National Retail Federation (NRF), Black Friday will be the biggest day of the weekend: 69.1% plan to shop on Black Friday, or approximately 97 million shoppers.

In addition, 43.8% will shop on Saturday (61 million) and 24.2% will shop on Sunday (34 million). And, of those who plan to shop on Thanksgiving Day this year, seven in 10 (69.2%) say they shopped online and in stores on Thanksgiving in 2012. Roughly half (49.1%) will read newspapers for information about upcoming sales events. However, 33.5% will look for special emails from retailers, 27% will follow retailers’ websites and 21.9% will scour coupon websites to look for deals.

According to Shop.org’s eHoliday survey conducted by Prosper Insights & Analytics, half of retailers surveyed (51.1%) are planning to start their Thanksgiving weekend online promotions at least five days before the big weekend. Recognizing the growing trend among consumers to shop online on Thanksgiving Day, 53.5% of retailers say they will offer online promotions specifically for that day.

During the course of Black Friday weekend, retailers will tout a variety of offers, including special email campaigns (44.2%) and one-day sales (41.9%), but consumers will also benefit from free gift with purchase promotions (23.3%), free standard shipping on all purchases (20.9%), and discounted shipping (20.9%).


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FINANCE

Nordstrom net earnings fall in Q3

BY Dan Berthiaume

Seattle – Nordstrom reported declining net earnings during the third quarter of fiscal 2013 despite an increase in net sales. Net earnings totaled $137 million, down 7.5% from $146 million in the same quarter a year earlier.

Meanwhile, net sales were $2.79 billion, up 3% from $2.71 billion in the prior year. Same-store sales fell 0.7%. Nordstrom cited the timing of its largest sale event, the Anniversary Sale, as negatively impacting earnings. The Anniversary Sale fell during the second quarter this year but straddled the second and third quarters of last year.

Nordstrom announced plans to open four new Rack stores and relocate one Rack store during the remainder of fiscal 2013. Looking ahead, for fiscal 2013 the company is forecasting a 3.5% increase in total sales, compared to previous projections of a 3%-4% increase, and a 2.5% jump in same-store sales, compared to a previous estimate of 2%-3%.

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REAL ESTATE

Report: Tech giant Intel plans pop-up stores

BY Dan Berthiaume

Santa Clara, Calif. – Multiple media reports indicate that computer chip manufacturer Intel plans to open a number of pop-up stores selling electronic devices using Intel chips. John Wallace, business line manager of mobile and communications for Intel, announced at a Nov. 13 press event that the company will open its first “Intel Experience” store in the NoLita (North of Little Italy) neighborhood of New York City on Nov. 23.

Wallace said the stores will be temporary and only stay open until Jan. 25, 2014. Stores will recycle used devices, offer free coffee and have free movies on Fridays as well as guest lectures. There will also be online shopping access within stores. More details are expected in an official announcement in the near future.

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