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NRF: Halloween spending to fall

BY Dan Berthiaume

Washington, D.C. — Nearly 158 million consumers will participate in Halloween activities this year, slightly less than the historic high of 170 million people last year. New figures from the National Retail Federation (NRF) indicate the average consumer will spend $75.03 on Halloween this year, down 6% from $79.82 last year.

However, average overall spending on Halloween has increased 54.7% since 2005, with total spending estimated to reach $6.9 billion in 2013. Other NRF figures include:

  • About 44% of people plan to dress up and will spend a total of $2.6 billion on costumes, including $1.04 billion for children’s costumes and $1.22 billion for adult costumes.
  • One-fourth of U.S. consumers (25.2%) say the state of the economy will impact their Halloween spending plans and nearly nine in 10 (86.1%) will spend less overall, up slightly from 83.5% last year. In addition, 32.7% will buy less candy and 18.1% will make a costume instead of buying one.
  • About 14% of consumers plan to buy a pet costume and will spend a total of $330 million.
  • The average person buying or making a costume will spend $27.85, similar to the $28.65 spent last year.
  • Consumers will spend $2.08 billion on candy, $1.96 billion on decorations and $360 million on greeting cards.
  • Nearly one-third (32.8%) of consumers will begin shopping before Sept. 30. An additional 67.2% of consumers will shop in October. Specifically, 43.6% will begin the first two weeks in October and 23.6% will wait until the final two weeks of the month.
  • One-third (32.9%) of consumers will search for costume ideas online, another third (32.8%) will look for new ideas in a store, and one-fifth (20.8%) will seek advice from friends or family. In addition, 14.1% will check Facebook for inspiration, 9.3% will look at Pinterest and 3.8% will review blogs.
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G.Hearn says:
Sep-24-2013 11:40 am

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G.Hearn says:
Sep-24-2013 11:40 am

once I was right to meet with this article and I would say this article is very great, why did I say that? because in her I see a lot of info info is interesting and makes sense to say here I am getting an important lesson and very interesting, I say thank you for the info, I will come again and menuggu info to follow. AC Servicing

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Domino’s launches online ‘Pizza Profiles’

BY Dan Berthiaume

Ann Arbor, Mich. – Domino’s Pizza begins a national campaign today promoting its enhanced online ordering profiles platform, allowing customers the ability to save information and reorder their favorite order in as little as five clicks, or about 30 seconds.

Customers who order at dominos.com can create their pizza profile by saving their favorite order, as well as address and payment information, then accessing the new ‘Your Easy Order’ and ‘Your Recent Orders’ sections in the future to reorder in as few as five clicks.

"Our new campaign is the ultimate in bringing together convenience and value," said Russell Weiner, Domino’s Pizza chief marketing officer. "We are extremely proud of the online ordering platform we have made available to our fans and customers for the past five years, and today, with the addition of customized profiles and the ability to place a lightning-fast order from Domino’s, it gets even better."

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Catalog Spree introduces in-app beauty department

BY Dan Berthiaume

Los Altos, Calif. – Catalog Spree has launched a new beauty department in its mobile shopping app with lookbooks for retailers including Sephora, Beauty.com, Avon, Bliss, and The Body Shop. Catalog Spree’s full-page lookbooks let consumers browse and shop by flipping through pages on an iPad or iPhone.

The app features more than 350 custom lookbooks, as well as traditional digital catalogs. Catalog Spree says the lookbooks have 50% more page clickthroughs than a traditional digital catalog.

"Many e-commerce retailers, especially those in beauty, don’t print or have limited distribution of traditional paper catalogs due to costs,” said Joaquin Ruiz, CEO of Catalog Spree. “With Spree Studio, Catalog Spree is removing that barrier by easily creating gorgeous digital lookbooks that deliver an engaging shopping experience. We’re constantly striving to delight mobile shoppers with fun, high-quality content, so adding top beauty brands to Catalog Spree was a no-brainer, especially when you consider that almost 70% of our shoppers are women.”

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