NRF launches new mobile initiative
Washington — The National Retail Federation, in partnership with its member companies, has launched a new initiative to address the challenges and opportunities of mobile retailing.
The Integrated Mobile Initiative is being led by NRF senionr VP communities and executive director of Shop.org Vicki Cantrell, with cooperative support and involvement from an external task force of retail companies and solution providers. Additionally, the IMI aims to further strengthen NRF’s message that policies which hinder innovation will inhibit retail companies from catering to consumers all over the world.
"Retailers are inherently driven to stay ahead of the curve when it comes to their customers’ demands, and today nothing is more important than mobile technologies that provide seamless cross-platform shopping experiences," Cantrell said. "As mobile rapidly changes both consumers’ expectations and the overall shopping experience, the IMI will serve as the go-to source for information for retailers, their business partners, the media and interested parties across the world on the practical aspects of implementation and resources for mobile retailing."
A centerpiece of the IMI is NRFMobile.com, a website that offers users the opportunity to view original NRF research, infographics, policy information and more.
Key elements of the IMI’s work include:
- Thought leadership: IMI will bring together retailers and other experts in the field to discuss and advance the future of mobile retailing and serve as the central hub of information on the topic;
- Educational content and events: Through its website, policy initiatives and nationwide events, the IMI will educate retailers and their communities on mobile trends and challenges; and
- Original research: The IMI will produce and release research related to mobile retail trends, including consumer habits, mobile marketing and industry best practices.
HSN working with ForeSee to measure mobile customer experience
Ann Arbor, Mich. — ForeSee, a provider of technology-driven customer experience analytics, announced that it is working with leading multichannel retailer HSN to measure and analyze the customer experience of its mobile-optimized site and mobile apps with ForeSee’s new Mobile On-Exit technology.
"Providing our customers with an unparalleled shopping experience is extremely important to us at HSN," said Ed Deutscher, HSN’s operating VP of digital technology. "With mobile being our fastest growing platform, it is important for us to fully understand how mobile is impacting our other sales channels; how it is being influenced by those other channels; and how the multi-channel HSN consumer is utilizing all of them combined. By employing the same consistent ForeSee measurement across HSN’s multiple touch points, we can see how these channels are contributing to one another and allow us to draw ‘apples-to-apples’ comparisons of the customer experience."
HSN ranked high in the 2012 ForeSee E-Retail Top 100 Index this spring. The 35-year-old company scored 81 out of 100 on the ForeSee satisfaction scale where 80 has long been the benchmark of excellence.
Bartell Drugs moving headquarters
Seattle — Bartell Drugs is moving its headquarters, the Seattle-based retail pharmacy chain said Thursday.
Bartell’s, which operates 58 stores in and around Washington State’s largest city, said it would move its headquarters to the West Seattle Corporate Center in October. Its present headquarters is in Georgetown, a neighborhood south of downtown Seattle. The new, 32,000-sq.-ft. headquarters was built in 1991 as the headquarters for Services Group of America.