OPERATIONS

NRF survey: 33% of consumers expected to shop Black Friday, will monitor social media for deals

BY Katherine Boccaccio

Washington, D.C. — A survey released Thursday by the National Retail Federation said that the number of people “definitely” shopping stores and websites on Black Friday as jumped to 33%, from 27% in 2010.

According to a preliminary Black Friday shopping survey, conducted for NRF by BIGresearch, up to 152 million people plan to shop Black Friday weekend (Friday, Saturday and Sunday), higher than the 138 million people who planned to do so last year. According to the survey, 74 million people say they will definitely hit the stores and another 77 million are waiting to see if the bargains are worth braving the cold and the crowds.

“Though many retailers are already touting select Black Friday ads, there’s no doubt we’ll all be blown away by what retailers still have in their bag of tricks for shoppers,” said NRF president and CEO Matthew Shay. “We fully expect to see excited shoppers as early as midnight at stores around the country, as many holiday shoppers would rather stay up all night to take advantage of retailers’ Black Friday deals rather than set their alarm to wake up the next morning.”

For the first time, NRF asked shoppers how they plan to keep track of retailers’ holiday sales and promotions announcements. Half (50.5%) will keep up with advertising circulars throughout the holiday season and nearly one-third (31.7%) said they will tune in to watch retailers’ holiday commercials. Additionally, 23.1% will seek out coupon websites like RetailMeNot.com and FatWallet.com, and 32.3% will specifically keep track of the email coupons they receive from retailers.

The survey found 17.3% will monitor retailers’ Facebook pages and 11.3% will check out group buying sites like Groupon and LivingSocial. Of those who own tablet devices and who plan to shop for or research holiday items this year, one in five (21.3%) will seek out group buying sites and 31.2% will check out retailers’ Facebook pages.

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G.Han says:
Mar-27-2013 05:32 pm

The rising number of people
The rising number of people "definitely" going to shop on Black Friday is due to the marketing techniques that the stores are using. I also decided to buy some stuff I needed on Black Friday but when I saw how many people were at the mall I bought only Duracell Alkaline Batteries and went home, it was too exhausting for me.

G.Han says:
Mar-27-2013 05:32 pm

The rising number of people "definitely" going to shop on Black Friday is due to the marketing techniques that the stores are using. I also decided to buy some stuff I needed on Black Friday but when I saw how many people were at the mall I bought only Duracell Alkaline Batteries and went home, it was too exhausting for me.

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FINANCE

Sears reports wider loss in Q3, misses Street

BY Katherine Boccaccio

Hoffman Estates, Ill. — Sears Holdings Corp. reported Thursday that its loss widened in the third quarter on softness in its Canada division and on weaker consumer electronics sales.

The operator of Sears and Kmart recorded a loss of $421 million in the quarter ended Oct. 29, compared with a loss of $218 million a year earlier.

Revenue slipped 1% to $9.57 billion from $9.68 billion, missing the $9.63 billion expected by Wall Street, and marking the fourth straight quarter of revenue declines.

Same-store sales at Sears stores dipped 0.7% and fell 0.9% at Kmart stores. Sears stores were hurt by fewer sales of appliances and consumer electronics, while Kmart stores were impacted by reduced sales of clothing and home goods.
Same-store sales plummeted 7.8% for Sears Canada.

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News

Kohl’s recognized for green leadership

BY CSA STAFF

MENOMONEE FALLS, Wis. — Kohl’s Department Stores announced that the company has been recognized with its third Green Power Partner of the Year Award by the U.S. Environmental Protection Agency (EPA), the U.S. Department of Energy and the Center for Resource Solutions. With this year’s award, Kohl’s is the first retailer to be named a Green Power Partner of the Year for three consecutive years, the company reported. The award was given last night at the 2011 Green Power Leadership Awards held as part of the annual Renewable Energy Markets Conference in San Francisco, Calif.

“Recognition as Green Power Partner of the Year demonstrates Kohl’s leadership in the use and support of renewable energy as part of our commitment to being an environmentally responsible retailer,” said John Worthington, Kohl’s chief administrative officer. “In 2011, Kohl’s strengthened its commitment to the use and support of green power by increasing our total green power purchase by more than 52 million kilowatt-hours and purchasing enough green power to offset the purchased electricity requirements for each of our 39 new stores that opened in 2011. We were also pleased to add 16 new solar locations this year in addition to our first two wind locations, and we continue to explore additional opportunities to expand our green power and energy efficiency initiatives.”

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