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NRF Survey: Easter food, gift, apparel sales expected to climb

BY CSA STAFF

Washington, D.C. — A report released Thursday by the National Retail Federation and conducted by BIGresearch found that spending on food, gifts and apparel is expected to increase this Easter.

According to NRF’s 2011 Consumer Intentions and Actions survey, the average consumer is expected to spend $131.04 on everything from candy to clothes — up from last year’s $118.60, but still not quite meeting pre-recession spending levels.

Total spending on Easter-related merchandise is expected to reach $14.6 billion.

“Due to such a late holiday, Easter promotions will last all spring long,” said NRF president and CEO Matthew Shay. “Though lingering concerns over food and energy prices may keep shoppers from splurging, retailers are expecting consumers to stock up on apparel, home décor and of course food and candy, a good sign leading into the much busier and important months to come.”

According to the survey, candy is expected to bring in $2.1 billion in sales and food to bring in $4.5 billion in sales. The average person will spend slightly more on each than they did last year – $18.55 on candy, compared with $17.29 last year, and $40.05 on food, up from $37.45 last year.

Consumers are expected to spend an average of $21.51 on Easter apparel this year, compared with $19.03 last year; total clothing spend is projected at $2.4 billion. Additionally, consumers will spend an average of $9.02 on flowers, $8.00 on decorations and $6.79 on greeting cards.

The survey also found that department (36.6%) and discount stores (62.6%) will be the most popular shopping destinations for Easter gifts this year, though specialty stores carrying flowers, jewelry and electronic merchandise will also see their share of traffic (22.4%). Others will shop at specialty clothing stores (8.1%), online (14.8%) and through a catalog (3.5%).

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GameStop partners with Adgregate Markets to open a Facebook store

BY CSA STAFF

Grapevine, Texas — GameStop Corp. has selected Adgregate Markets, a leader in secure social commerce solutions, to provide social shopping on its Facebook page through Adgregate’s proprietary ShopFans solution.

GameStop is the first multichannel gaming company to launch a storefront on Facebook and provide true social commerce to more than 1.8 million Facebook fans.

Through ShopFans technology, GameStop will introduce two industry “firsts” to its Facebook community. GameStop will be the first online retailer to enable fans to purchase “pre-orders” on hot games for guaranteed in-store delivery pick up, thereby integrating its online and offline operations in Facebook.

Second, GameStop’s Facebook store allows its fans to earn and redeem points when making purchases in Facebook in its PowerUp Rewards™ loyalty program, already eight million plus members strong. These functionalities and its storefront will be seamlessly integrated into Facebook’s social graph.

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Brooks Bros. implements Digby mobile optimized website

BY CSA STAFF

New York City — Brooks Bros. said Thursday that it has implemented a mobile optimized website to create a unique mobile shopping experience for its customers, powered by Digby’s Mobile Software Commerce Platform.

With the new mobile presence, customers can now search, review and buy products from Brooks Bros. directly from their mobile devices.

Brooks Bros. created its mobile optimized website as part of a strategic move into mobile commerce. Key features of the mobile shopping experience include: rich product photographs with multiple color images, complete product descriptions, shop by category for men, women, boys and girls, store locator, email signup, order tracking, complete site search, ratings and reviews, promotional offers, share to Facebook, and email a friend.

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