NRF Survey Finds Independence Day Celebrations Will Feel Impact of Gas Prices
New York City With the official beginning of summer just a few days away, consumers are beginning to think twice about their July 4th plans. According to the National Retail Federation’s 2008 Independence Day Consumer Intentions and Actions survey, conducted by BIGresearch, 59.4% of consumers say increased gas prices will impact their spending for the holiday, up from 42.1% of consumers last year.
Additionally, almost 200 million Americans (87.8%) feel the price of gas will cost more by the Fourth of July than it does now. On average, consumers expect that the average price of gas nationwide will be $4.39 per gallon on July 4.
A traditional Fourth of July trip to the beach or amusement park will be more expensive than it has ever been,” said Phil Rist, VP of strategy at BIGresearch. “Instead of making elaborate travel plans, many consumers will choose to spend the holiday closer to home with family and friends.”
This year, nearly two-thirds (61.2%) of consumers will light up their grills or attend a cookout or barbecue on the Fourth. Additionally, consumers will attend a fireworks celebration (40.2%), go to a parade (10.5%) and travel or take a vacation (11.2%).
Stop & Shop joins MyPyramid to promote healthy eating
QUINCY, Mass. Stop & Shop said it has joined the U.S. Department of Agriculture as part of “Partnering with MyPyramid: Corporate Challenge,” to encourage consumers to shop for healthy foods and live a healthy lifestyle.
“At Stop & Shop, we readily accept the challenge to help our customers live a healthy lifestyle because the supermarket plays an important role in providing healthful food choices, said consumer advisor, Andrea Astrachan. “Because millions of customers shop our stores weekly, we have a unique opportunity to share the core messages of MyPyramid right where purchasing decisions are made.”
The company will provide key messages to customers such as “Vary Your Veggies” and “Make Half Your Grains Whole, as well as encourage customers to use the new interactive tools on MyPyramid.gov such as the MyPyramid Menu Planner and MyPyramid to plan menus and track their daily intake.
Supervalu to eliminate some corporate jobs
MINNEAPOLIS Supervalu said it will eliminate more than 100 jobs at its corporate offices in Minneapolis and Boise over the next 12-18 months as it switches to a third-party provider for some of its financial services.
In a statement, Supervalu said the decision was made “after months of careful analysis as part of our ongoing efforts to improve operational efficiencies and enhance our competitiveness.” Supervalu did not identify the third party provider in its statement.