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Oahu’s Windward Mall Gets New Stores

BY CSA STAFF

Honolulu Hawaiian retailer Price Busters will debut a new concept, and Aeropostale will open one of its first Hawaii stores this year at Windward Mall in Kaneohe.

Aeropostale’s 3,000-sq.-ft. store on the upper level near Center Court will open in late May.

Meanwhile, Let’s Party Hawaii, a new division of Price Busters, will carry party decor, supplies and accessories in a 10,505-sq.-ft. store set to open late summer on the mall’s lower level in the Macy’s wing.

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Dick’s launches product protection plan

BY CSA STAFF

STERLING, Va. Dick’s Sporting Goods is working with N.E.W. Customer Service Companies to launch a new No Sweat Protection Plan that delivers customers premium service and product replacement. The program kicked off Feb. 1.

“We are dedicated to providing our customers with the finest-quality products backed by the best customer service,” said Eileen Meade, Dick’s Sporting Goods vice president of internal operations. “NEW is an experienced leader in providing outstanding customer service and comprehensive product protection and replacement plans, and we look forward to working with their team to help us to maintain our position as the number one sports and fitness specialty retailer.”

Dick’s Sporting Good’s new No Sweat Protection Plan begins delivering value and benefits at the point of purchase and offers up to four years of coverage. Products covered under the service plan include elliptical trainers, exercise bikes, gun safes, GPS/electronics, home gyms, basketball systems, table games and more. By purchasing the plan, consumers receive 100% parts and labor coverage, protection against defects due to mechanical and electrical failure including those experienced from normal wear and tear and power surges, plus in-home service and prepaid shipping for eligible products. Bike plans include one tune-up with a two year plan or two tune-ups with a three year plan.

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Old Navy launches ‘SuperModelquins’ campaign

BY CSA STAFF

SAN FRANCISCO Old Navy announced a new marketing and advertising campaign featuring the “SuperModelquins” – a diverse family of 12 custom-made mannequins with gossip column-worthy personalities.

The multi-faceted campaign, which captures the brand’s unique energy, kicks-off with a TV spot that will air on Feb. 26, followed by creative circulars, online advertising, in-store promotions, direct mail and a microsite.

“We know our customers are looking for unbeatable value, particularly in today’s economic environment,” said president Tom Wyatt. “We want to grab our customers’ attention in exciting ways while sending a strong message that Old Navy is serious about offering phenomenal product at great prices.”

Developed in partnership with Crispin, Porter + Bogusky, the award-winning agency known for its edgy and innovative campaigns for companies such as Burger King and Coca-Cola, the campaign’s creative platform is the foundation for a fully-integrated marketing campaign intended for Old Navy’s target customer – a young mom on a budget shopping for herself and her family. The first TV ads will promote exciting new deals and core product categories such as denim – all presented in the unique Old Navy way.

Beginning Thursday, Feb. 26, the 12 new SuperModelquins will appear in 200 Old Navy stores, and will be rolled out to all stores over the next few weeks. In addition, many other marketing elements will reach customers throughout their shopping experience. For instance, a newly-designed circular that spoofs celebrity fashion magazines will bring the campaign to life. In addition, humorous vignettes of the SuperModelquins interacting with each other will be posted on a new microsite, oldnavyweekly.com.

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