SUPPLY CHAIN

Obama visits Safeway center; calls for new truck fuel efficiency rules

BY Marianne Wilson

New York — President Barack Obama visited Safeway Inc.’s distribution center in Upper Marlboro, Md., where he spotlighted the chain’s efforts to improve truck efficiency and called for new fuel efficiency and greenhouse gas standards for medium-duty and heavy-duty trucks by March 2016. The new standards will mean “thousands of dollars in savings every year” for truck operators, Obama said.

Safeway has long been committed to operating its business in the most fuel-efficient and environmentally responsible way. The chain’s longtime participation in the EPA SmartWay Transport Program as both a carrier and shipping partner helps it move goods through its supply chain in the cleanest and most efficient way possible. In 2013, 99.9% of the truckloads that moved through Safeway’s distribution centers were shipped by SmartWay Transport carriers who have implemented technologies to improve fuel economy and reduce greenhouse gas emissions.

In addition, Safeway has increased its ton miles per gallon (the amount of fuel needed to transport one ton of material one mile) by nearly 28% since 2006. Safeway is a long-time partner in the EPA’s Green Power Partnership, which encourages and recognizes the commitment of businesses that utilize renewable energy to power their operations. The company also uses solar and wind as alternative sources of energy to power its various facilities, including stores, fuel centers, distribution centers, manufacturing facilities and corporate offices.

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OPERATIONS

Report: Starbucks to include tipping on Square app

BY Dan Berthiaume

Seattle – Starbucks reportedly plans to soon include an automatic tipping feature on its Square mobile payment app.

According to the Wall Street Journal, Starbucks, which currently only uses the payment features of the Square app, will deploy a feature that both automatically prompts a customer to leave a tip in appropriate situations and computes tip amounts for them.

The Square tipping feature prompts users to leave a tip roughly 45% to 50% of the time. It will automatically compute and offer three tipping options – basic (15%), better (18%) and best (20%). A Square spokesperson told the Wall Street Journal that most customers will select the “better” option when given those choices.

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MARKETING/SOCIAL MEDIA

New opt-out service gives consumers mobile privacy option

BY Marianne Wilson

Washington, D.C. — The Future of Privacy Forum, a Washington, DC-based think tank seeking to advance responsible data use and consumer privacy, and The Wireless Registry Inc., the first global registry of wireless names and identifiers, announced the launch of a new platform that will allow consumers to easily and quickly opt-out of mobile location analytics at thousands of locations in the U.S.

Mobile location analytics companies that have agreed to FPF’s new Mobile Location Analytics (MAC) Code of Conduct will honor the requests of consumers who wish to opt-out of having their location collected.

Once a consumer has opted out, participating companies will no longer associate information about that consumer’s presence at a location with a MAC address. These companies will only use that MAC address to maintain the device’s opt-out status. The opt-out site will be live as of Feb. 18, and companies will begin processing opt-outs within 30 days.

The platform was built for the Future of Privacy Forum by The Wireless Registry, and will be operated under the direction of the FPF.

FPF worked with the companies and U.S. Senator Charles Schumer (NY) to develop a Code of Conduct, announced in October 2013, ensuring that appropriate privacy controls are available as companies seek to improve the consumer shopping experience.

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