MARKETING/SOCIAL MEDIA

Office Depot Burns Rubber

BY CSA STAFF

Delray Beach, Fla., Office Depot has signed a new multi-year deal to be the primary sponsor of the No. 99 Roush Racing Ford, driven by Carl Edwards beginning in the 2006 Nascar Nextel Cup season.

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New Chairman Named for Macy’s Florida

BY CSA STAFF

Cincinnati, Federated Department Stores announced today that Julie Greiner, formerly senior executive VP of the company’s Bloomingdale’s division, has been named chairman and CEO of its Macy’s Florida division. Greiner succeeds Timothy Adams, who was recently named chairman and CEO of Macy’s Home Store.

Macy’s Florida is headquartered in Miami and operates 61 stores throughout the state.

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June Sales Show Strength

BY CSA STAFF

New York City, Shoppers fighting the heat helped lift retail sales in June, despite concerns over rising fuel prices. Teen-focused retailers performed well once again, and Wal-Mart Stores showed strong increases. Wal-Mart said its June comparable-store sales rose 4.5% at stores in the United States, beating its forecast of 2% to 4%. Luxury leader Nordstrom also had a strong month, posting an 8.1% comp-store gain.

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