MARKETING/SOCIAL MEDIA

Office Depot launches combined Office Depot, OfficeMax ad

BY Dan Berthiaume

Boca Raton, Fla. – Office Depot and OfficeMax are now offering a single, combined insert in Sunday newspapers representing products and services being offered at both brands’ retail stores. The move marks the first advertisement where Office Depot and OfficeMax customers will see the two national brands together as one.

The insert also features tips on additional ways customers can shop via website, mobile app or via phone.

“Bringing together the latest products and services available at Office Depot and OfficeMax into one combined insert will help to position us as a strong, singular company with our customers,” said Tim Rea, executive VP marketing for Office Depot, Inc. “The move also reflects our approach in looking at each market holistically for both brands to better understand, engage and service our customers.”

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REAL ESTATE

Dunkin’ Donuts seeks franchisees in Roanoke, Virginia

BY Dan Berthiaume

Canton, Mass. – Dunkin’ Donuts is recruiting franchisees in Roanoke, Virginia. This month, the retailer signed a multi-unit store development agreement with existing franchisee Greg Nigro to develop 13 new restaurants throughout Richmond, Virginia.

"Dunkin’ Donuts is looking for qualified candidates with foodservice, operations and real estate experience to join our team and grow the brand in Roanoke," said Grant Benson, CFE, VP of global franchising and business development, Dunkin’ Brands. "By joining our team, franchisees become part of a nationally established brand that has been in existence for over 60 years, has 95% brand recognition in the U.S., a multi-million dollar national advertising fund, world-class training and ongoing support, among many other benefits."

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INVENTORY

Sainsbury’s selects Quantum Retail inventory solutions

BY Dan Berthiaume

London – Sainsbury’s has selected Quantum Retail Technology to provide software and services to help optimize its fashion and general merchandise inventory through improved allocation and replenishment functionality.

“Sainsbury’s is world renowned for the innovative ways they focus on their customers and business,” said Steve Buege, CEO for Quantum Retail. “We look forward to working in close partnership with the Sainsbury’s team and helping to deliver the growth ambitions of both fashion and general merchandise categories. This is an exciting project for Sainsbury’s and Quantum is pleased to have been selected as a partner.”

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