Office Depot offers online back-to-college help
Boca Raton, Fla. – Office Depot is offering college students a variety of online back-to-school shopping services through a dedicated page on its e-commerce site. Features include an online catalog geared toward college students and an online college checklist, as well as a partnership with connected learning platform Chegg.
Through the Chegg partnership, Office Depot will run a contest called the “Countdown to College Giveaway” with prizes including technology devices and school supplies, and co-authored online tips and articles.
“As with all levels of education, college students need to be equipped with the right tools to succeed,” said Bob Moore, executive VP and chief marketing and merchandising officer for Office Depot. “At Office Depot, we will not only help them find the latest in technology, services and supplies, but also provide educational guidance in order to make each year fulfilling as possible.”
Build-A-Bear launches ‘Bear Valley’ app
Woodland Hills, Calif. – Build-A-Bear Workshop is partnering with 505 Games to release an app for iPhone, iPad and iPod Touch called “Bear Valley.” The app, available for $4.99 at the Apple App Store or on iTunes, lets customers create a virtual teddy bear and take it through various online experiences.
Bear Valley game features include shopping, buying and decorating a condo, performing in an outdoor theater, playing with toys, participating in scavenger hunts and playing on a playground. The game was developed by WayForward.
Interbrand Design Forum promotes Scott Smith to CMO
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Dayton, Ohio — Retail design firm Interbrand Design Forum has promoted Scott Smith to chief marketing officer.
Smith has been with the company for more than 20 years and previously served as senior VP. He began his career with Interbrand Design Forum as a designer and later took on leadership of the creative retail practice prior to transitioning to a senior role supporting the new business team.
As CMO, Smith will oversee marketing and new business development for the firm, while continuing to leverage his experience designing award-winning stores to help develop new client partnerships. His focus is on aligning Interbrand Design Forum’s strength in retail design, brand strategy, shopper insights, digital, retail analytics and architecture with clients’ needs to deliver brand experiences that connect with their customers to drive sales.