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Office Depot offers online teacher checklist

BY Dan Berthiaume

Boca Raton, Fla. – Office Depot is launching a new online school supplies checklist that allows teachers to build, store and share checklists of required school supplies through an online platform. Teachers can use a starter list with recommended supplies by grade level or customize their own checklist to share with parents, allowing them to make purchases directly from the website or print the list for in-store shopping.

In addition, every school supplies checklist links to its corresponding school code so that shoppers who use a teacher’s list can help their schools get 5% back for free supplies through Office Depot’s 5% Back to Schools Program.

“Office Depot recognizes that teachers are the backbone of our educational system, and we want to ensure that they have the resources they need,” said Bob Moore, executive VP and chief marketing and merchandising officer for Office Depot. “The Office Depot School Supplies Checklist online platform makes it effortless for parents and students to find what they need for the upcoming school year, while also giving back to the schools in their communities.”

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ShopperTrak: June 2013

BY CSA STAFF

Total U.S. Shopper Traffic in Retail Stores and Malls for June 2013

Shopper activity slightly decreased last month, thus returning to seasonal standards after May holidays. Retail foot traffic decreased 1.3% in June compared to May 2013, a slight departure from recently reported positive month-over-month retail trends. However, foot traffic for June 2013 was relatively flat compared to the same month in 2012 — with an increase of 0.3%.

The only holiday during the month of June — Father’s Day — did not generate as much total foot traffic as May’s holidays of Mother’s Day and Memorial Day. In June, shoppers took a cue from the moderate weather and instead focused on slowly replenishing their summer wardrobe and warm weather supplies.

“Although June’s foot traffic was relatively slow, the Fourth of July holiday — and some consumers’ decision to take the entire week off from work — may cause stores to see an increase in shopping and spending,” said Bill Martin, ShopperTrak founder. “In addition, some retailers will begin to gear up for the back-to-school season during the second half of July, which may also contribute to an increase in traffic and sales for the month.”

ShopperTrak’s data and analyses in this article are based on counting billions of shoppers in more than 60,000 locations across 90 countries. ShopperTrak counts more retail foot traffic than any other company in the world. The retail technology company collects and analyzes anonymous foot traffic, queue times and shopper demographics to identify revenue opportunities. Find out more at http://www.shoppertrak.com.

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Men’s Wearhouse study: The suit makes the man

BY Dan Berthiaume

Fremont, Calif. – A suit can help a man feel more attractive, confident, and successful in professional situations as well social ones. According to the findings of a new national survey of more than 1,000 adult males from Men’s Wearhouse and Kelton Research, a suit also has a positive impact on how a man is viewed by others.

Following are highlights from the study results.

  • Close to seven-in-10 (66%) of men say that when they wear suits, they feel more confident.
  • Sixty-two percent of men admit they feel more successful and more intelligent (43%) when they wear a suit.
  • Close to six-in-10 (58%) of men say they feel more attractive when they wear a suit, and more than a third (34%) feel sexier.
  • Nearly all men surveyed (92%) agree that when a man wears a suit, he makes a good first impression in professional situations, such as job interviews or client meetings.
  • Nearly nine-in-10 men (86%) think that when a man wears a suit, he makes a good first impression in social situations, such as dates or parties.
  • Close to half of suit wearers say they think other people view them in a more positive light (48%) and seem to take them more seriously (42%) when they wear a suit.
  • Close to one-third of suit wearers say that when they don a suit, people are not only nicer to them (32%) but are also more trusting (31%).

“What you wear has a direct impact on how you feel, and wearing a suit not only helps you look your absolute best but also helps you feel your absolute best, no matter what situation you are in, from a job interview to a first date,” said Doug Ewert, Men’s Wearhouse president and CEO. “Our goal at Men’s Wearhouse is to help every customer find the perfect suit for any occasion.”

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