Office Depot opening new store in Austin
New York City — Office Depot will celebrate the grand opening of its new store in Austin, Texas, on Sept. 27.
The new store features a number of upgrades designed with the customer in mind, including colorful and clear signage, and carpeted floors for a warmer feel. The floor plan is simple to navigate with a layout that is intuitive, logical and convenient for the customer to shop.
Products are grouped together in highly visible, strategically located “pods,” with core office supplies on one side of the store and consumer electronics on the opposite side – all signed for optimal visibility and ease of purchase. The furniture area has also been updated with additional product lines and assortments, and is located in the back of the store to better support consultative sales.
The front end of the store has been simplified to feature Office Depot’s Copy & Print Depot and Tech Depot Services, both of which are located adjacent to the cash registers.
Town Shoes pilots solution from Jesta
New York City — Jesta I.S. announced that shoe retailer Town Shoes Ltd. has implemented Jesta’s Vision Suite in a pilot store. The Canadian chain is using Jesta’s Vision Mobile-Operations module to complete “in-the-aisle” stock transfers for improved customer service.
“The deployment of Vision Mobile Operations in our stores represents a key component in our joint customer service and process improvement strategy. This solution will enable Town Shoes to respond in real time to our clients’ needs while at the same time improving store and inventory productivity” stated Peter Gerhardt, CFO, Town Shoes Ltd.
Vision Mobile-Operations is designed to deliver improved productivity in both stores and head-offices for retailers and increases field productivity for wholesalers and brand manufacturers by enabling support for field service transactions and orders in a real-time environment. It also allows consumers to browse retailer product catalogues, create gift registries and wish-lists, publish product feedback via social media and ultimately submit product order requests for fulfillment via integrated online portals.
Rite Aid on track for 300 remodels; equips some associates with iPad technology
New York City — Rite Aid has started the rollout of its new wellness store format, with 40 stores completed as of the end of the second quarter (Aug. 27, 2011). It expects to complete a total of some 300 wellness remodels in its current fiscal year, management said during a conference call with investors.
“Our new wellness format is all about empowering our customers in their pursuit of wellness,” Rite Aid president and CEO John Standley said during the call. “Customers are telling us they like the look and feel of these stores, which offer expanded clinical pharmacy services, new health and wellness product offerings and our unique on-site Wellness Ambassadors who serve as a bridge from the front end of the store to the pharmacy.”
Standley added that the “ambassadors” are specially trained to provide customers with information on over-the-counter medications and vitamins and supplements, and are equipped with special iPad technology to assist customers in making decisions based on their individual symptoms and needs.
“Our customers have responded very favorably to this unique service and approach,” he said.