Office Depot re-ups agreement with DemandTec for optimized merchandising
San Carlos, Calif. On-demand optimization solution-provider DemandTec said Tuesday that Office Depot has renewed its subscription to DemandTec’s Lifecycle Price OptimizationT solution.
“Our long-standing relationship with DemandTec is driven by our desire to enhance our customers’ shopping experience by delivering merchandising programs that drive increased store traffic and maximize each store or Web site visit,” said Steve Mahurin, executive VP merchandising, Office Depot.
“Using DemandTec’s solutions, we are able to present a consistent customer experience, for both our in-store and Web site customers. Going forward, DemandTec’s nextGEN solutions will help us further enrich our customer understanding and related marketing and merchandising,” he added.
Office Depot has been utilizing DemandTec’s Everyday Price Optimization and Everyday Price Management software services.
Staples announces holiday deals
FRAMINGHAM, Mass. Staples announced that it has launched its new Holiday Center at www.staples.com/holidaysavings, featuring an expanded assortment of products and deals including gifts for the office, technology for kids, stocking stuffers and party supplies.
The company also said that it will announce Black Friday and Cyber Monday deals of Facebook and Twitter.
“At Staples, we are committed to offering customers great deals during the holiday shopping season through everyday low prices on a wide assortment of gifts, from the latest technology products and hot brand-name gadgets to Staples-exclusive items,” said Jevin Eagle, EVP merchandising and marketing for Staples. “No matter where our customers choose to shop – in our stores or on Staples.com – they will find easy ways to save this holiday season.”
Sears gets exclusive on Jenn-Air
Sears Holdings Corp. is about to become the exclusive national retailer for Jenn-Air appliances in a deal that will cut out both Home Depot and Lowe’s. Sears announced yesterday that it will introduce 17 “super premium” Jenn-Air refrigerators, dishwashers and cooktops to 255 of its largest stores by Nov. 15.
By January, Jenn-Air will no longer be sold through Home Depot and Lowe’s, according to Sears, although independent dealers and regional chains can still carry the brand.
Sears is the No. 1 retailer of large appliances with 31% of the market, according to the Stevenson Co., a market research firm that closely follows the appliance industry. But the Hoffman Estates, Ill., retailer has watched its market share steadily erode over the years as customers, often driven by promotions, turn to the warehouse home centers for their appliances. According to Stevenson’s most recent estimates, Lowe’s and Home Depot have a 20% and 11% share, respectively.
Whirlpool, which acquired Jenn-Air as part of its 2006 purchase of Maytag, manufactures a number of appliances for Sears under the Kenmore private label.