OPERATIONS

OfficeMax and Office Depot hire CEO search consultant

BY Dan Berthiaume

Naperville, Ill. – OfficeMax Incorporated and Office Depot Inc. have hired global talent management consulting firm Korn/Ferry International to assist the search for a new CEO for the combined company that will result from the proposed OfficeMax-Office Depot merger.

The search will include both incumbent CEOs Neil Austrian of Office Depot and Ravi Saligram of OfficeMax, as well as external candidates.

Both incumbents will remain in their current positions through the search process, which the companies expect to conclude near or at the anticipated close of the merger in December 2013.

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A.Khatri says:
Jun-11-2013 05:06 pm

Both incumbents
Both incumbents will remain in their current positions through the search process, which the companies expect to conclude near or at the anticipated close of the merger in December 2013.המרכז הארצי לבחינות

A.Khatri says:
Jun-11-2013 05:06 pm

Both incumbents will remain in their current positions through the search process, which the companies expect to conclude near or at the anticipated close of the merger in December 2013.המרכז הארצי לבחינות

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OPERATIONS

Bourbon & Boots pins down Southern lifestyle

BY Staff Writer

Little Rock, Ark. – By focusing on its brand story and collaborative boards, Southern lifestyle retailer Bourbon & Boots has dramatically increased cross-channel traffic through its presence on the Pinterest social network.

Founder Matt Price described how Bourbon & Boots has maximized the value of its Pinterest activities during a session at last week’s Internet Retailer conference in Chicago.

Bourbon & Boots, which has been in business for about a year, specializes in selling small batches of products from Southern artisans and releases three items a day and five pieces of original content every week. Doing prelaunch research in December 2011, Price said Bourbon & Boots discovered a large portion of its target customer base was active on Pinterest. The retailer has thus pursued an active Pinterest strategy since its official launch in February 2012.

“Our most successful tactic was to build collaborative boards and join other collaborative boards,” said Price. ‘What is the South?’ is the unifying theme.”

Price said Bourbon & Boots’ first major successful pin was a photo of a decorative Mason jar lighting in March 2012, which was pinned 15,000 times and gained the retailer 3,000 followers. In July, the retailer experienced the full potential of Pinterest-based marketing when a pin of a limited edition Johnny Cash necklace resulted in 500,000 pins.

“It changed our business because it became so viral on Pinterest,” said Price. “We had a 2,000% traffic increase across all channels.”

Bourbon & Boots has the photos it pins lead to category pages rather than category pages. Price said Pinterest is essentially the virtual equivalent of scrapbooking and that Bourbon & Boots’ designers also use the retailer’s Pinterest boards to promote themselves and their products.

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FINANCE

Americans report fewer financial troubles

BY Staff Writer

Yonkers, N.Y. – American consumers are reporting significantly fewer financial troubles than any time in the past three years, according to the Consumer Reports Index. The Index’s trouble tracker index, which measures the proportion of consumers that have faced difficulties as well as the number of negative financial events they have encountered, dropped from 41.7 in April to 34 in May. This is the lowest trouble tracker score since Consumer Reports began reporting it in April 2009 and more than 50% below its all-time high score of 68.7 in September 2009.

The greatest drop in financial difficulties over the past 30 days was among those in households earning less than $50,000, followed by the most affluent in homes earning $100,000 or more. Middle-income Americans experienced a slight rise in financial troubles.

"The data offers a glimpse that consumers may be starting to see and feel the progress of the economic recovery," said Ed Farrell, director of consumer insight at the Consumer Reports National Research Center.

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