OPERATIONS

OfficeMax introduces new services center

BY Marianne Wilson

Naperville, Ill. — OfficeMax announced that it has launched new Services Center in its stores nationwide to provide business owners the essential operations support they need to grow.

The new center offers an extensive portfolio of more than 40 services designed to relieve administrative burden and assist businesses with critical needs, including web design and maintenance, 24/7 On-Call Tech Support, printing and document management, marketing materials, shipping, credit card and payroll processing, human resource services and legal assistance.

"This new data advances what we found in extensive national research with business owners of all sizes," said Kim Feil, OfficeMax executive VP and chief marketing and strategy officer. "Business owners spend a lot of time conducting support work that, while critical, takes them away from working with their customers and growing their business. They want to refocus their time building their businesses, and they want reliable partners who will address their specific needs. Our new OfficeMax Services Center builds on services we have always provided to give business owners a complete range of essential support, from credit card processing and payroll services to IT support and cloud storage solutions."

Business owners receive guidance from the OfficeMax Services Center staff to personalize their services and bundle services to increase value and savings.

"The introduction of the OfficeMax Services Center expands upon our services evolution. We’re pleased to have our store associates working in partnership with customers to assess customers’ business needs and connect them with the best solutions and services packages to streamline their support functions and, in turn, free up time to focus on business growth," to said Michael Lewis, OfficeMax executive VP and president of retail.

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News

FineLine and Scanbuy team up to offer turnkey mobile engagement solution

BY Staff Writer

Atlanta — FineLine Technologies and Scanbuy announced a broad and comprehensive agreement that will enable retailers to easily implement a QR Code, Microsoft Tag, and/or an NFC mobile-enhanced packaging solution across their global supply chains, and directly into the hands of shoppers.

The integrated solution from FineLine and Scanbuy provides a unique in-store merchandising service enabling retailers for the first time to have their own customized mobile codes applied at the point of product manufacturing. Equally important, it enables retailers to leverage customer engagement opportunities that codes on product make possible. The comprehensive service provides everything retailers need to rapidly implement their own store branded QR/NFC product marketing programs including mobile microsite design, product and shelf labeling, a vendor compliance program to manage all content and integratable analytics.

Mobile codes and NFC triggers can be used by retailers to deliver mobile content such as accessory ideas, promotional videos, cross promotions or product information, and much more — all aimed to shorten the sales cycle and drive brand engagement.

“With easy implementation across any number of products and suppliers, retailers can take advantage of mobile-enhanced product packaging to engage with shoppers in real-time,” said George Hoffman, CEO, FineLine Technologies. “This is an important element in a retailer’s strategy to provide their own store-branded mobile content to shoppers and fully realize their omnichannel marketing objectives.”

Using its turn-key FastTrak web solution which provides five billion ticket/labels to over 15,000 global retail vendors, FineLine can now empower leading retailers to integrate mobile engagement technology into their product packaging at the manufacturing source.

“Through our collaboration with FineLine, retailers can now use our SmartCode technology to not only create smarter retail experiences by dynamically delivering compelling and timely content to shoppers,” said Mike Wehrs, president and CEO of Scanbuy. “But they can also create new opportunities, build brand loyalty and continue to nurture the customer lifecycle.”

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T.Platt says:
Oct-09-2013 11:51 am

Mobile selling solutions start with learning what consumer wants to buy. Get engaged now, via #CEM http://amex.co/13rIN5K

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FINANCE

CVS and 7-Eleven participating in new American Express cash-load program

BY Staff Writer

New York — American Express Serve announced a free nationwide cash load network and the addition of new money management capabilities to its full-service reloadable prepaid account. The new features enable Serve customers to load cash for free at more Than 14,000 participating CVS/pharmacy and 7-Eleven stores

The new features include: direct deposit, bill pay, mobile check capture, and personal financial management tools. These enhancements are designed to meet the needs of the nearly 70 million Americans underserved by traditional financial services.

“Unfortunately, the traditional banking system is not easily accessible to large segments of the population, making managing money cumbersome and expensive for many,” said Dan Schulman, group president, enterprise growth at American Express. “We launched Serve two years ago with the simple idea that consumers needed a better way to move their money. Today, we’ve added a number of new features to make the management and movement of money more affordable and convenient for everyone.”

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