OfficeMax launches Google Wallet
Naperville, Ill. –OfficeMax Inc. has launched new checkout terminals in more than 100 stores that harness Google Wallet to enable customers to pay, redeem coupons and reap the benefits of OfficeMax’s MaxPerks Rewards loyalty program, all with a tap of their mobile phones. The chain is the first national office supply retailer to accept mobile payments through Google Wallet, which is a partnership between Google, MasterCard Worldwide, Citigroup Inc., Sprint Nextel Corp. and First Data Corp.
The new contactless payment terminals, powered by MasterCard PayPass, are available in OfficeMax stores throughout the greater New York, Chicago, Los Angeles, San Francisco and Washington D.C. markets. The chain is the first office supply retailer to implement the full range of Google Wallet features – payment, coupon redemption and loyalty programs – to help customers save time and money on their in-store purchases.
“OfficeMax is interested in using the very latest technology to deliver a faster, easier and personalized in-store shopping experience for our customers, and mobile payments with Google Wallet lets us do just that," said Ryan Vero, executive VP and chief merchandising officer at OfficeMax. "It’s one of many recent mobile programs we’ve rolled out to help provide customers with a truly customized and engaging shopping experience."
In 2009 and 2010, OfficeMax launched a mobile shopping app and mobile-friendly web site that allow customers to view and purchase office supplies, find a store, check weekly ads and receive personalized deals through its loyalty program. With the recent launch of the OfficeMax ImPress Mobile Print Center app, available for iPhone and Android, OfficeMax offers full-service mobile printing via cloud printing technology.
The chain also reaches customers with offers and updates through its SMS text alerts program.
Hhgregg launches new website
Indianapolis –Hhgregg has officially launched its new e-commerce website. The retailer’s key development partners for the new site include Rosetta, the implementation partner; IBM, the ecommerce platform provider, and Adobe for imaging, recommendations and site analytics.
The new site features enhanced functionality, delivers on the company’s “We Help” brand promise and brings hhgregg’s superior in-store experience online.
New features include:
Instant access to in-store and online product availability;
Access to hhgregg’s lowest prices on appliances and electronics;
Enhanced navigation and guided search;
Personalized recommendations; and
Expanded learning content, product tours and guides.
Orvis expands mobile strategy with apps powered by Digby
Sunderland, Vermont –The Orvis Company has launched iPhone and Android rich apps powered by mobile commerce provider Digby. The apps complement all of Orvis’ cross-channel touch points including retail stores, e-Commerce, catalogs, and a mobile-optimized website, which is also powered by Digby.
The Orvis iPhone and Android apps, powered by the Digby Mobile Platform, provide features that include search and browse capabilities to buy merchandise through the enhanced user interface, categories that are easy and efficient to navigate and complete site search capability and store locators to make mobile shopping effortless.