News

Olay taps Katie Holmes first global brand ambassador

BY CSA STAFF

Skincare brand Olay has selected actress Katie Holmes as its first global brand ambassador. Holmes will represent the Olay global brand campaign “Your Best Beautiful.”

“I’m very excited to be the Olay Global Brand Ambassador,” said Holmes. “Olay is a brand I respect, trust and believe in. I love the products and message to women to never settle and put their best face forward, every day.”

The 60-year-old brand is used by more than 80 million women on five continents, according to the company.

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News

Shopitize uses Tableau visual analytics

BY Dan Berthiaume

London – Shopitize, a U.K.-based provider of mobile, interactive shopping intelligence, is using Tableau’s visual analytics to provide actionable insight into consumers’ brand-specific shopping baskets. Shopitize is providing brand partners with access to real-time retail intelligence.

Brand owners are using this intelligence to create retailer-agnostic mobile marketing promotions to U.K. shoppers, and shape the future strategy of their brands. Reports that previously took days and a group of programmers to develop are now available in minutes. Shopitize enables U.K. consumers to get cash back on their regular shopping directly to their bank account, by taking a photo of the receipt. Using the Shopitize mobile app, shoppers browse the offers and scan the product barcode in-store. Once the receipt is uploaded to the Shopitize app, shoppers receive cash rewards directly to their bank account. This real-time view of consumers’ shopping baskets is used by Shopitize’s brand partners to optimize campaigns in real-time and increase marketing return on investment.

Tableau is also being used to offer new Shopitize services, like the Retail Reconnaissance consumer insight solution. The interactive visualizations are used to create detailed reports on consumer buying habits across the six major U.K. supermarkets — all based on the original shopping receipts.

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FINANCE

Cache enters $30 million credit facility

BY Dan Berthiaume

New York – Cache Inc. has entered into a new, three year, $30 million revolving credit facility with Salus Capital Partners LLC. The new facility replaces the company’s existing $25 million revolving credit facility with Wells Fargo Bank, National Association.

“We are pleased to have secured this new credit facility with Salus Capital, which improves our financial flexibility as we continue to implement our turnaround plan to position Cache for profitable growth,” said Jay Margolis, chairman and CEO Cache.

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