Old Navy to Ditch Discount Image
San Francisco Old Navy hopes to recapture market share and reposition itself with a new logo and marketing campaign for spring 2008, according to AdAge.com.
Aiming to get rid of its traditional discount image, the new campaign, which is geared toward women in their 20s, was officially unveiled in New York at an event featuring performances by DJ AM and Natasha Bedingfield on Jan. 30. The new campaign, which was overseen by Michael Cape, executive VP of marketing, and a former J.C. Penney marketer, will include TV, print, online, direct-mail and in-store elements.
The TV commercials are designed like a miniseries, with each spot following a group of 20-something women. Old Navy hopes the new strategy will better position itself against competitors such as Target.
O’Reilly Automotive looks to buy CSK Auto
SPRINGFIELD, Mo. O’Reilly Automotive said today that it has expressed interest in acquiring all of the outstanding shares of CSK Auto common stock for $8.00 per share in cash. The transaction is valued at approximately $845 million, which includes the assumption of about $490 million of CSK debt.
According to O’Reilly Automotive, the proposal represents a 34% premium over CSK’s closing stock price on Thursday, Jan. 31, as well as a 63% premium over the average trading stock price for CSK over the last thirty days.
“The benefits of our proposed transaction are very compelling and offer significantly more security to CSJ stockholders, creditors, suppliers and partners than CSK on a standalone basis,” O’Reilly ceo Greg Henslee said in a letter to CSK ceo Lawrence Mondry.
Henslee went on to detail how the merger would create the third largest auto parts retailer in the country. “Building upon the foundation of CSK’s Western presence and O’Reilly’s Midwestern and Southeastern presence, the combined company would be positioned to further leverage O’Reilly’s very effective dual-market strategy,” Henslee said.
New DeCA site focuses on good health
FORT LEE, Va. The Defense Commissary Agency has revamped its Web site once again, this time with a focus on diet and nutrition.
The new DeCA site features the “Ask the DeCA Dietitian” section, a nutrition forum hosted by Army Reserve Maj. Karen Fauber, a registered dietitian. According to DeCa, customers can use the forum to exchange questions, comments and experiences on nutrition topics with the DeCA dietitian and other users.
Customers looking for recipe ideas will find them on the new site in the “Kay’s Kitchen” section, which provides easy and nutritional recipes.
The site also informs customers of sales through its “Savings Aisle” section, which also provides links to Internet coupons.