OPERATIONS

Old Navy to offer Shopkick location-based shopping app

BY Staff Writer

Palo Alto, Calif. — Shopkick, the location-based shopping app, announced that Old Navy has joined its partner alliance, with Shopkick walk-in rewards to be live in all of Old Navy’s nearly 1,000 U.S. locations. To celebrate, Old Navy will offer $10 off of a $40 purchase plus 150 Shopkick reward points for the partnership’s first weekend (Nov. 10 – Nov. 13), available exclusively through the Shopkick app.

"Old Navy customers are mobile-savvy, leveraging smart phone technology and apps on a daily basis," said Kate Dickman, senior director, digital marketing at Old Navy. "Using Shopkick, we’re able to share our latest fashions and deals with her in a straightforward, relevant way. It’s another powerful tool to help keep Old Navy top-of-mind while offering us real evidence that she’s come into our store for those particular items."

To provide high-value rewards to shoppers actually walking-in to Old Navy stores, the Shopkick app detects a Shopkick signal, emitted from a patent-pending device located in each participating store and picked up by a shopper’s phone’s microphone. Because the store knows it’s rewarding actual visitors, it then delivers rewards called "kicks," which can be collected at all participating partner store locations. Kicks are redeemed for in-store gift cards, song downloads, movie tickets, Facebook Credits, donations to 30 different causes and charities and more.

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OPERATIONS

Washington approves plan to end state-run liquor system

BY Marianne Wilson

New York City — Voters in the state of Washington on Tuesday approved a plan to privatize liquor sales, siding with Costco Wholesale Corp. in the costliest initiative campaign in state history, the Associated Press reported. The measure will end Washington’s state-run liquor system, which was formed in the 1930s in the aftermath of Prohibition.

Costco had committed $22 million to supporting the measure – or $6 for every registered voter — as executives portrayed the company as a crusader for consumers and said that it could take years to make up the investment in the initiative, the report said.

Costco also harnessed support from restaurants, groceries and other retailers, including Trader Joe’s.

Wholesalers provided much of the opposition funding, as retailers will now be able to bypass them and buy product directly from producers, the report said. The new rules go into effect in June. About 1,000 people who currently operate the state’s system will lose their jobs.

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Bashas’ selects KSS Retail for price optimization

BY Staff Writer

Cincinnati — Bashas’ Family of Stores, which operates than 120 supermarkets throughout Arizona, will work with KSS Retail to model, measure and implement pricing strategies for its Bashas’ and Food City banners.

“Our goal is to provide our customers with a superior shopping experience,” said Robert Ortiz, Bashas’ VP sales and marketing. “Working with KSS Retail will give us the ability to better understand our customers and what’s most important to them.”

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