Old Navy to unveil 1,000+ in-store Super Fan Nation locations
New York City — Gap’s Old Navy unit will roll out more than 1,000 sports-oriented store-within-stores on Tuesday, selling branded goods of more than 70 Division I schools, as well as National Football League teams.
The Super Fan Nation in-store concepts are being launched with a seven-figure marketing campaign that will include advertising at college stadiums and arenas, in-store appearances by college bands, cheerleaders and mascots, and a 10-day national television advertising campaign.
Old Navy began selling some sports merchandise in 2009, and the retailer said strong historical performance from the category made the expansion a natural fit. “The sports connection should have always been part of our DNA,” said Michelle Wlazlo, senior VP for merchandising.
The sports apparel and merchandising are exclusively designed for, and sold at, Old Navy. Clothing items will begin at $14.94, while accessories will retail from $5.50.
Kroger banners announce campaigns to benefit Susan G. Komen for the Cure
LOS ANGELES — Kroger banners Ralphs and Food 4 Less have both announced fundraising campaigns to benefit Susan G. Komen for the Cure affiliates in California.
Customers and associates at both stores can support their local Susan G. Komen for the Cure affiliate by donating their spare change in collection canisters located at the checkstands in their neighborhood Ralphs of Food 4 Less Supermarket.The Komen fundraising camSupaign will run through Nov. 5, 2011.
Funds raisedwill be used to finance breast healthcare, treatment, research and programs to improve the lives of people battling breast cancer, the companies reported. Ralphs and Food 4 Less will also be major sponsors of several Susan G. Komen Race for the Cure events.
Through their associates and customers, both Ralphs and Food 4 Less say they have given more than $3 million each toSusan G. Komen for the Cure affiliates and other organizations that are working to find a cure to breast cancer since 2001.
Google to acquire Motorola Mobility in $12.5 billion deal
Mountain View, Calif. — A Monday report by the Associated Press said that Google is acquiring cell phone maker Motorola Mobility Holdings for $12.5 billion in cash, a transaction that is Google’s biggest to date.
Google’s Android operating system runs smartphones that compete with iPhones, BlackBerrys and Windows-based mobile devices. Motorola Mobility was separated from the rest of Motorola in January, and has re-emerged as a maker of Android-based smartphones.
“Motorola Mobility’s total commitment to Android has created a natural fit for our two companies,” said Google CEO Larry Page in a statement. “Together, we will create amazing user experiences that supercharge the entire Android ecosystem for the benefit of consumers, partners and developers.”
The acquisition is expected to close by the end of this year or early 2012.