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Omaha Steaks launches rewards program

BY Dan Berthiaume

Omaha, Neb. – Omaha Steaks today announced the launch of a newly created customer loyalty program, Omaha Steaks Steaklover Rewards. This new loyalty program is designed to reward customers through a points-based program, where they can earn points by purchasing products, in addition to non-transactional engagements like referrals and social sharing.

Points are accumulated when shopping and can be redeemed for product rewards or used when checking out for discounts on the overall purchase. Members will receive a monthly statement via e-mail indicating the points they have earned and accumulated, in addition to promotional e-mails offering additional points generating opportunities and exclusive offers for Steaklover Rewards members only. Steaklover Rewards is debuting online and will be expanded to the company’s Telesales and Retail divisions in late June.

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Logan’s Roadhouse rolls out Microstrategy-based mobile app

BY Dan Berthiaume

Tyson’s Corner, Va. – Logan’s Roadhouse has selected MicroStrategy’s Alert Platform as the foundation for a new customer-focused mobile app. Through its new app, Logan’s intends to provide a complete brand experience to mobile consumers.

Using mobile conveniences and marketing features available in the Alert platform, Logan’s expects to generate more repeat business, amplify its social presence, and deliver enhanced loyalty services.

"Mobility is an increasingly important component of the restaurant experience," said Todd Townsend, chief marketing officer at Logan’s Roadhouse. "We’re confident that Alert will help us deliver a world-class mobile app that will truly delight our customers and draw them even closer to our brand."

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Checkpoint Systems introduces new line of EAS solutions

BY Dan Berthiaume

Thorofare, N.J. – Checkpoint Systems, Inc. is launching its next generation of intelligent electronic article surveillance (EAS) solutions. The Evolve iRange comprises six different EAS antennas, a broad range of EAS labels designed for visible and source-tagging application to various types of merchandise, and the Counterpoint iD deactivation unit for faster and consistent deactivation at point-of-sale (POS).

Together, the portfolio is designed to deter theft from potential shoplifters and provide confidence that protected merchandise has been deactivated efficiently to avoid false alarms for honest shoppers, and that the antenna alarms are indeed shoplifting attempts so store personnel can respond appropriately.

EAS Jammer detection technology is one of the latest additions to the Evolve iRange. Integrated into antennas within the portfolio, the system identifies if an EAS “jammer” has been brought into the store and activates an alarm, which alerts staff to the potential threat. A selection of new visible labeling solutions is also now available.

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