One-in-four Black Friday shoppers plan Thanksgiving start
Los Angeles — Black Friday shoppers are looking to extend the Black Friday experience as much as possible. According to new survey results from PriceGrabber, 24% of Black Friday shoppers plan to start shopping on the evening of Thanksgiving. When asked if they plan to take advantage of extended hours during the weekend, 57% said they plan to do so.
Further survey results reveal the significance of the holiday shopping weekend to consumers. When asked about the importance of Black Friday and Cyber Monday shopping, 29% indicated they find the shopping weekend very important, citing that they spend time to research deals in advance and definitely plan on purchasing gifts. The type of discounts and products matter to 53% of consumers who said that the shopping weekend was somewhat important to them, citing they will shop if they find products and discounts they desire.
Some consumers feel indifferent about the shopping weekend, with 18% who said that shopping on Black Friday or Cyber Monday isn’t a priority for them.
Other results include:
- 43% said retailers will offer their best Thanksgiving weekend prices on Cyber Monday, up from 41% a year earlier.
- When asked why they plan to shop online on Cyber Monday, 66% said they want to take advantage of one-day deals, discounts and free shipping offers.
- The workplace will not be the most popular location to conduct Cyber Monday shopping in 2013, with 83% who indicated they will shop from home.
- 41% of Cyber Monday shoppers said they will shop early in the morning; 20 percent said late morning; and 17% said they will shop in the afternoon, while the remaining respondents said they will shop in the evening.
- About half of consumers will use their smartphone on Black Friday and Cyber Monday weekend to shop and look for deals. When asked how they plan to use their mobile phone to shop, 50% plan to showroom, comparing prices on products while in stores.
- 40% of respondents said they will review Black Friday sales online before heading into the stores to shop; 36% will check email alerts and push notifications from their favorite retailers; 30% will do some shopping via their mobile device on Cyber Monday; and 22% plan to take photos of products and share them with family and friends.
“As families gather for Thanksgiving, we expect to see mobile traffic increase as consumers start to look for Black Friday deals,” said Jeff Goldstein, president of PriceGrabber. “With less shopping days this year, we expect a stronger Cyber Week as Black Friday shoppers will go online to look for additional deals as early as Thanksgiving eve.”
Survey: Holiday spending looks strong
Philadelphia – Holiday spending looks strong this year, with 85% of U.S. consumers planning to maintain or increase their holiday spending levels from last year. According to a new survey of 2,000 respondents from Pennsylvania Real Estate Investment Trust (PREIT) and Harris Interactive, of those who plan to spend more, 15% plan to increase spending on electronics, 14% plan to purchase more gift cards, 13% will spend more on apparel and 10% will spend more on home goods.
Almost nine-in-10 (88%) of adults said they like to be able to see and touch a product before making their purchase. Fifty-four percent of American adults ages 18-34 expect to continue to enjoy the mall experience during the holidays. Of the adult population, 68% enjoy the mall because it gives them access to multiple stores at once.
More than 175 million U.S. adults (75%) plan to pay more attention to retailer coupons and discounts this year than last and 68% of adults indicated that exclusive in-store promotions motivate them to shop more at physical store locations.
Of those who plan to spend less on apparel/electronics/home goods/gift cards this holiday season Forty-nine percent (49%) say they have less income this year than last. Forty-three percent (43%) want to go into less debt. Thirty-eight percent (38%) are concerned about higher retail prices and 12% are worried about job security. Another 19% fear government uncertainty will harm the economy overall and 10% are worried the government might shut down again.
Forty-four percent (44%) of men ages 18-34 think mall owners should offer more exciting retail stores during the holidays, compared with 23% of the overall adult population. Survey findings indicate that ensuring an exciting retail environment is an increasingly important tool for attracting shoppers.
“Survey findings confirm malls are a central, exciting destination for Americans during the holiday season,” said Joe Coradino, CEO of PREIT. “We are dedicated to creating exciting mall environments and the survey highlights that such unique and engaging retail experiences are a driving force for our consumers.”
RetailMeNot: Most employed Americans will shop at work Cyber Monday
Austin, Texas — Nearly nine-in-10 (86%) working consumers plan to spend at least some time shopping or browsing online for gifts during work hours this Cyber Monday. A new RetailMeNot retail trends report also shows that 25% of working Americans plan to actually spend four hours or more shopping online for gifts during work hours that day.
According to the survey, nearly one-in-four (24%) winter holiday gift givers plan to do more online shopping for gifts than they did last year. Parents are more likely than those with children (34% compared to 18%) to plan to do more online shopping for winter holiday gifts than they did last year.
Nearly half (46%) of winter holiday gift givers surveyed are likely to use a mobile device when shopping for the holiday season this year. Males are more likely than females (52% versus 40%) to plan to use a mobile device when shopping for the winter holiday season this year. Parents are more likely than those without children (64% versus 36%) to plan to use a mobile device when shopping for this year’s winter holiday season.
In addition, the top categories typically purchased on Cyber Monday are electronics (62%), entertainment (59%) and apparel (51%).Males are more likely than females (70% compared to 55%) to purchase electronics. Sixty percent of females are likely to purchase apparel versus 41% of males. Almost half of females (48%) are likely to purchase toys compared to 28% of males.