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OneRiot joins @WalmartLabs experiment

BY CSA STAFF

BRISBANE, Calif. — Wal-Mart Stores marked a major investment in social media and marketing with the announcement Wednesday that its technology unit @WalmartLabs has acquired mobile and social advertising firm OneRiot.

Befitting its interest in social media, @WalmartLabs shared the news via blog post, noting that the Boulder, Colo.-based "OneRiot hasdeveloped some pretty nifty technology that analyzes social media signals from popular networks like Twitter and Facebook to deliver ads that are relevant to consumers’ interests. As our teams debated the finer points of Big Data, Fast Data, and machine learning technologies, it became clear to us that we could find no better colleagues than the guys at OneRiot."

Under the terms of the agreement, OneRiot will relocate and become part of the @WalmartLabs team this month.

"The technology at the core of what we do is the social genome, which enables us to connect millions of consumers with the best products based on their interests at any given moment. The OneRiot technology will enrich the social genome, and the OneRiot team adds to the already deep expertise we have around social data analysis," the blog stated.

Wal-Mart Stores has been investing heavily in social and mobile commerce since April when it acquired the services of Kosmix a Mountain View, Calif.-based company to grow its multi-channel strategy.Kosmix’s founders Venky Harinarayan and Anand Rajaraman were tapped to lead the newly formed @WalmartLabs that was created to support Walmart’s global multi-channel strategy, which integrates the shopping experience between brick-and-mortar stores and e-commerce. Harinarayan and Anand Rajaraman are early pioneers of online shopping, whose first company, Junglee, was acquired by Amazon.com in 1998.

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Saks Fifth Avenue gets new chief marketer

BY CSA STAFF

NEW YORK —Saks announced that Denise Incandela, president Saks Direct and EVP of Saks Fifth Avenue, has been named chief marketing officer for Saks Fifth Avenue, a newly created role. She also will continue as president Saks Direct.

Chairman and CEO, Steve Sadove, noted, "Denise is a proven leader, a strategic thinker, and a great executor who has led the development and extraordinary growth of Saks Direct. Denise’s experience in maximizing and capitalizing on customer insights, data analytics and digital marketing will be of tremendous value in driving more integrated marketing initiatives across our lines of business."

Incandela joined Saks Fifth Avenue in 1999 to spearhead the development of Saks Direct. She held the post of SVP business development and Saks Direct between 2002 and 2007 at which time she was promoted to president Saks Direct and group SVP of Saks Fifth Avenue. Incandela was promoted to president Saks Direct and EVP Saks Fifth Avenue in 2010. Prior to joining Saks, she was a consultant at McKinsey & Company, where she was a leader within its retail practice and served Saks Fifth Avenue as a client. Incandela received her B.S. in Finance from Boston College and a MBA from The Wharton School of the University of Pennsylvania.

Incandela will continue to report to Sadove. Kimberly Grabel, SVP marketing, will report to Incandela. Terron Schaefer, EVP and chief creative officer, will continue in that role, reporting to Sadove.

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JCP Dallas store reflects chain’s commitment to energy

BY CSA STAFF

DALLAS — JCPenney will unveil the newest iteration of its store model with the opening of its new Dallas store in the TimberCreek Crossing shopping center on Sept. 30.

The 105,000-sq.-ft. single-level store provides an assortment of services under one roof, including dedicated in-store environments for MNG by Mango and a 1,700-sq.-ft. Sephora shop.

The TimberCreek Crossing store also reflects the retailer’s commitment to energy efficiency. It is one of two stores selected for inclusion in the Department of Energy’s Net-Zero Energy Project. Under project guidelines, the store is designed to achieve energy savings of 50% or more compared with code-minimum energy-efficiency requirements for similar new buildings.

The new location, also certified as "Designed to Earn the Energy Star," is incorporating features such as:

  • High-efficiency 12.6 EER rooftop heating and air-conditioning units.

  • Energy-saving, long-lasting LED lights throughout the store.

  • Double-layer roof insulation and spray-foam wall insulation to yield higher "R" values than typical stores.

  • Radiant heating in the receiving dock area to reduce reliance on natural gas.

  • Skylights with automatic daylight dimming controllers in offices and stockrooms.

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