News

Online giant bulks up its fulfillment network in Ohio

BY Deena M. Amato-McCoy

Amazon is building another fulfillment center in the Buckeye State.

The online giant will open a new 650,000-sq.-ft. warehouse in Euclid, Ohio — its fifth in the state. The company recently announced upcoming fulfillment centers in the cities of Monroe and North Randall, and it currently operates warehouses in Etna and Obetz.

The facility will employ 1,000 associates who will pick, pack and ship customer items such as electronics, books, housewares and toys. This will augment operations at the Monroe facility — 1 million sq. ft. building that will focus on picking, packing and shipping larger customer items, such as sports equipment, gardening tools, and pet food.

The new facility will occupy the city’s vacant Euclid Square Mall site.

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News

Foo Fighters to headline opening of The Wharf in D.C.

BY Al Urbanski

Washington, D.C.’s biggest new development, as well as its first waterfront development in decades, will open in grand fashion on Oct, 12 with an appearance by the Foo Fighters.

The Wharf is a $2.3 billion project co-developed by Madison Marquette and PN Hoffmanthat covers 24 acres on nearly a mile-long stretch of the Washington Canal, a long neglected section of the nation’s Capital. But the developers are confident that its location off Interstates 395 and 695 ensure its success as a luxury residential and retail complex.

The Wharf opens with two office buildings, two apartment towers, two luxury condominium residences, and three hotels — a new Hilton concept called Canopy by Hilton, an Intercontinental, and a Hyatt. It sports four entertainment piers extending into the Potomac — one of which will be outfitted with an ice rink in the winter. A Transit Pier will accommodate water taxis and a water jitney service.

Retail tenants committed so far are dominated by boutiques and have a distinctly local flair. They include District Hardware, Politics &amp Prose bookstore, Patrick’s Fine Linen and Home D&eacutecor, District Doughnuts, Blue Bottle Coffee, and the French Furniture chain Ligne Roset.

The Foo Fighters will christen Anthem, a 6,000 seat concert hall that promises to draw from the entire metro area. The developers report that Anthem will be equipped with cutting-edge acoustics and interiors from architect and designer David Rockwell.


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ECOMMERCE

Study: Online retailers at risk of losing $2.1 billion this holiday season

BY Deena M. Amato-McCoy

More unauthorized product ads are hijacking the consumerexperience — an issue that will cost retailers precious revenue this holiday season.

As unauthorized product ads are injected into consumer browsers — and appear on retailer sites — consumers are distracted from the retailer’s offerings. This disruption – known as online journey hijacking – cuts directly into retailers’ revenue, an issue that could cost companies $2.1 billion this holiday season.

This was according to “The Impact of Online Journey Hijacking on E-Commerce Q4 Sales in the U.S.,” a report from Namogoo.

According to the study, 15% to 25% of all e-commerce customer sessions are exposed to unauthorized ads while browsing retailer sites, and this could increase to 20% to 30% of all sessions during peak shopping seasons. In addition, 80% of the displayed ads during peak season are competitive product ads, sending a retailer’s traffic directly to its competitors.

Meanwhile, hackers are sharpening their malware just in time for the holiday season. Specifically, malware developers are pulling out all the stops to increase their reach and optimize their ads to generate more clicks and revenue, there report said.

As the holiday season heats up, online journey hijacking will likely remain steady at the 15% to 25% in September/early October, and increase exponentially during busy shopping periods such as Black Friday, Cyber Monday and Christmas.

“Amazon isn’t the only threat to retailers this holiday season. Online journey hijacking is a serious issue for online retailers, not just from a revenue standpoint but also in terms of brand experience and loyalty,” said Chemi Katz, co-founder and CEO of Namogoo. “The amount of lost revenue resulting from such tactics is astronomical and can be devastating, particularly at such a pivotal shopping time as the holiday rush.”

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