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Online holiday spending nears $22 billion mark

BY CSA STAFF

Reston, Va. -comScore reported holiday season retail e-commerce spending for the first 40 days of the November – December 2010 holiday season at more than $21.95 billion, up 12% versus the corresponding days last year. The most recent week (week ending Dec. 10) reached $5.15 billion in spending, an increase of 11% versus the corresponding week last year, as two individual days each surpassed $900 million.

"Growth rates during the most recent week settled in at around 11%, which is consistent with our forecasted spending growth rate for the holiday season," said comScore chairman Gian Fulgoni.

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Majesco Entertainment names chief marketing officer

BY CSA STAFF

EDISON, N.J. – Majesco Entertainment announced that Christina Glorioso has joined the company as chief marketing officer. In this newly created role, Glorioso will oversee all brand management, creative, media and marketing initiatives while helping guide the company’s strategic direction.

"We are thrilled to add an executive of Christina’s caliber to our team," said Jesse Sutton, CEO of Majesco Entertainment. "Christina brings a wealth of experience marketing leading game franchises and entertainment properties. In addition to her marketing expertise, Christina will make a significant contribution to our strategic plan as we look to expand our portfolio and digital business."

Glorioso joins Majesco Entertainment from Viacom where she was most recently VP marketing at MTV Games, managing marketing programs in the United States and in Europe for the billion-dollar Rock Band franchise.

"I’m excited to join the Majesco Entertainment executive team," said Christina Glorioso, Chief Marketing Officer, Majesco. "The company has a great mix of established brands and new titles with tremendous growth potential. I look forward to helping Majesco realize that growth in 2011 and beyond."

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Macy’s to build fulfillment center in West Virginia

BY CSA STAFF

CINCINNATI – Macy’s, Inc. (NYSE:M – News) today announced it will build a major new fulfillment center near Martinsburg in Berkeley County, W.Va., to support the continued growth of its online business. The site is located strategically along I-81, about 80 miles northwest of Washington, D.C.

Construction on the 1.3 million-sq.-ft. facility is expected to begin in spring 2011, with operations beginning in April 2012 and order shipments beginning in summer 2012. Two sites in Berkeley County are under consideration for the final location. When fully operational, the Martinsburg fulfillment center is expected to employ approximately 1,200 full- and part-time associates year-round. In addition, another approximately 700 temporary seasonal associates are expected to be hired each year to handle a significantly higher level of online orders from customers during the holiday shopping season.

“Our Internet sales continue to grow rapidly as part of the omnichannel strategy at Macy’s and Bloomingdale’s – allowing customers to shop seamlessly in stores, online and via mobile devices in a manner that meets their needs and preferences. In the first 10 months of fiscal 2010, our online sales were up by about 29 percent compared with the same period last year. This is on top of growth of about 20 percent in 2009,” said Terry Lundgren, chairman, president and chief executive officer of Macy’s. “The new Martinsburg fulfillment center will represent a significant expansion of our online capacity, and will be used in particular to prepare and ship orders to macys.com customers in Northeast and Middle Atlantic states. This center will include the very latest material handling equipment and warehouse management systems so we can fill orders quickly and efficiently.

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