Online menswear retailers growing offline
Two menswear brands founded online are growing their brick-and-mortar operations.
Made-to-measure men’s clothing maker Indochino, which was founded in 2007, plans to open eight new locations in 2017. Three are slated to open in the brand’s home territory of Canada, and five in the U.S.
“This year, we’re almost doubling our showroom network as we focus on significantly expanding our experiential retail model,” stated Drew Green, CEO, Indochino.
Looking further ahead, Indochino plans to open 100 stores in the next five years.
At Indochino’s retail locations, customers are paired with a “style guide” who helps them design their one-of-a-kind suit or shirt. The associates take measurements, assist with fabric selection, and walk shoppers through a vast selection of custom options, including buttons, pockets, lapels and monograms. Each garment is made-to-order and delivered within four weeks.
“We pride ourselves in offering an exceptional experience that is personalized for every customer,” said Green. “Whether he’s helped in a showroom by a Style Guide, follows our intuitive online ordering process at home or switches between the two, we want to simplify tailoring for today’s man and, in the process, make sure he shops with us time and time again.”
Also expanding in the physical space is Untuckit, best known for its signature shirts that are designed to be worn untucked. The brand recently opened its sixth store, in Dallas. Upcoming locations include St. Louis, and King of Prussia, Pa.
Founded online in 2011, Untuckit opened its first store in fall 2015, in downtown Manhattan. In addition to Manhattan and Dallas, the company has stores in Chicago, Los Angeles, San Francisco, and Austin, Texas.
Report: Snapchat geofilter tracks offline purchases
A messaging app launched a new lens that could help drive shoppers through retailers’ doors.
Snapchat’s Snap to Store product is a geofilter that retailers can sponsor.
When Snapchatters use the retailer-specific overlay on their snaps and share it in their story, Snap analyzes who sees those branded snaps and tracks whether users — or their followers — visit the store, according to New York Business Journal.
Retailers that have beta tested Snap to Store include 7-Eleven, Wendy’s and Paramount Pictures. The tool is now available to more brands — and for free, once they’ve spent a certain unspecified amount on the app, the report said.
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J.C. Penney delays store closures
Shoppers hoping to get some great bargains at the 138 stores J.C. Penney has slated for closure will have to wait a little while longer.
The retailer told CNBC that due to improving traffic and better-than-expected sales at the locations on the closure list it has postponed the liquidation sales and shutterings.
The new closure date for the stores is now July 31, which is about six weeks later than Penney originally planned, the report said.
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