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Online retailer PureFormulas personalizes customer experience with Oracle Commerce

BY Dan Berthiaume

Miami — By moving its ecommerce operations to Oracle Commerce, online health supplements retailer PureFormulas will take advantage of Oracle’s multi-site architecture to support expansion, while significantly enhancing its customer experience and personalization capabilities.

“Together with Oracle Commerce we expect to strengthen our customer experience, customer loyalty, improve our brand value, achieve better operating results, increase business agility across the board, all while growing our revenue significantly,” said Jose Prendes, CEO of PureFormulas.

PureFormulas will use Oracle Commerce solutions to tailor the online shopping experience based on preferences of consumers within unique market segments, which can lead to increased conversions and order value. The retailer will also gain the ability cross-sell, up-sell and personalize promotions for individual shoppers, which can help increase margins and overall revenue.

PureFormulas said it expects the Oracle Commerce search and navigation capabilities to help drive more traffic to its ecommerce sites, increase customer satisfaction and boost sales with advanced merchandising and recommendations. The Oracle Commerce solution replaces a legacy, homegrown platform.

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Coffee Bean & Tea Leaf generates social success

BY Dan Berthiaume

Los Angeles – The Coffee Bean & Tea Leaf has experienced significant lift across key social metrics such as local Facebook fans and impressions using the MomentFeed location-based marketing platform.

MomentFeed initially registered all local Facebook pages and Foursquare venues with corrected geocodes (lat/longs), proper branding, and accurate contact details for The Coffee Bean & Tea Leaf. With this infrastructure in place, the retailer has leveraged MomentFeed’s publishing and CRM capabilities to curate the best Instagram photos from their customers and share them to either its corporate brand page on Facebook or the local Facebook page that corresponds to the photo location.

Another important part of the strategy has been responding directly to customers that have captured their experiences with the brand across locations via Instagram, which MomentFeed Enables. The Coffee Bean & Tea Leaf has seen results including a total increase in local Facebook fans of 136% and average monthly increases of 36% in local engagement, 46% in local impressions and 53% in local reach.

“During this past year we have been able to further strengthen our customer relationships and increase engagement in a scalable way,” said Patrice Anderson, director of e-commerce and social media at The Coffee Bean & Tea Leaf. “The MomentFeed solution gives us a highly efficient set of tools to connect with customers based on their local experiences in an effort to drive them back to our stores.”

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Legendary Whitetails selects NGC PLM solution

BY Dan Berthiaume

Miami — Legendary Whitetails, a casual hunting gear and lifestyle apparel marketer, has selected NGC’s PLM, Supply Chain Management (SCM) and Raw Materials Management software.

Prior to selecting NGC’s software, Legendary Whitetails used a multitude of spreadsheets and databases to manage its vertical product development processes, causing delays in its supply chain and lengthening its time to market. Legendary Whitetails expects a number of key benefits from NGC’s software, including improved workflow management, reduced time to market a, centralized and collaborative data access and advanced raw materials management.

“We were shortcutting processes to make delivery dates and in many cases even compromising quality,” said Tom Johnson, executive VP and general manager of Legendary Whitetails. “With our aggressive growth and new product development schedule we recognized that a PLM solution would have a huge impact on our workflow and processes.”

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