News

Online sales up 15.2% for the season

BY Katherine Boccaccio

New York — Research results released Wednesday by Chase found that online holiday shopping sales for the season rose 15.2% year-over-year.

By event, the Chase Holiday Pulse reported that from Black Friday Nov. 23 through Friday, Nov. 30, year-over-year sales increased 22.5% and transactions increased 32.7%.

Green Monday kicked off the busiest week of the season: In terms of total transaction volume, Pulse showed that the period from Dec 10th (Green Monday) to Sunday, Dec 16th was the busiest seven-day period of the holiday shopping season, with year-over-year transaction up 16.6%.

In 2012, the ‘showrooming’ phenomenon went mainstream, as the survey showed that consumers used their mobile devices to research items they saw in-store, but then purchased online.

Heavy promotional activity from merchants during the holiday season was especially evident this year, with merchants attracting more online shoppers with email, online coupons, and discounts. To illustrate this, Pulse data for the weekend between Black Friday and Cyber Monday reflected an average sales growth of 38.3% year-over-year.

Average Ticket Price continued to trend downward with year-to-date overall season results down 7.3% driven in part by additional free shipping offers from merchants and continued customer demand for low-ticket digital content.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Are you hiring seasonal employees this year?

View Results

Loading ... Loading ...
News

ShopperTrak: Retail sales, traffic increased week-over-week

BY Katherine Boccaccio

Chicago — A report issued Thursday by ShopperTrak found that last-minute shopping activity drove large increases in both retail sales and foot traffic last week.

ShopperTrak reported that for the week ending Dec. 22, sales increased 39.1% and traffic increased 32% compared to the previous week.

Compared to the same week last year, however, retail sales declined 2.5% and foot traffic declined 3.3%.

"This final week of shopping before Christmas finished strong," said ShopperTrak founder Bill Martin. "Procrastinators finally headed to the stores and helped several days of this past week secure places as the best-performing retail days of the year."

"Super Saturday," Dec. 22, was the second-busiest retail sales and foot traffic day of the year, behind Black Friday (Nov. 23). Additionally, Friday, Dec. 21, was the fourth-busiest sales and traffic day.

ShopperTrak forecasts that Wednesday, Dec. 26, will be the fifth-best retail foot traffic day and the seventh-best sales day of the year.

"Shopping on the day after Christmas won’t be as strong this year," said Martin. "Last year, Dec. 26 fell on a Monday. Many people had the day off, which they spent shopping. This year, the day after Christmas was a Wednesday – many people were back at work, not out in stores."

ShopperTrak will release its retail sales and foot traffic numbers for the week ending Dec. 29 as part of its holiday wrap-up news on Jan. 8.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Are you hiring seasonal employees this year?

View Results

Loading ... Loading ...
News

NRF: Holiday sales won’t be as bad as feared

BY Katherine Boccaccio

Washington, D.C. — The National Retail Federation on Wednesday was quick to shine a more positive light on holiday sales 2012, suggesting that reports of the worst holiday results since 2008 are not correct.

Matthew Shay, president of the NRF, said he’s still predicting a 4.1% increase. "We’re still pretty optimistic it’s going to be a solid year," Shay said Wednesday on CNBC’s "Squawk on the Street." "We’re still going to have year-over-year growth" of 4.1%. But that is down from 5.6% growth last year.

The MasterCard Advisors SpendingPulse, which tracks holiday spending, said Tuesday that sales in the two months before Christmas increased 0.7%, compared to last year. Many analysts had expected holiday sales to grow 3% to 4%. Shay, however, said that the MasterCard survey is limited and doesn’t cover online sales.

Despite the continued optimism, Shay acknowledged that consumer confidence had weakened heading into the holidays following super storm Sandy and the ongoing debate about the "fiscal cliff" of tax hikes and spending cuts that could go into effect early next year.

"We’ve been saying from the beginning this is a cautious and careful consumer, and it wouldn’t take much to knock us off this nice progression," of consumer spending, Shay said.

keyboard_arrow_downCOMMENTS

Leave a Reply

J.Bolt says:
Jan-03-2013 06:28 am

People do purchase in holidays and more if its Christmas and New Year round the corner what ever may the economic condition may be.Sales wont be that bad as expected due to recession. _________________________________________________ olive leaf extract

J.Bolt says:
Jan-03-2013 06:28 am

People do purchase in holidays and more if its Christmas and New Year round the corner what ever may the economic condition may be.Sales wont be that bad as expected due to recession. _________________________________________________ olive leaf extract

TRENDING STORIES

Polls

Are you hiring seasonal employees this year?

View Results

Loading ... Loading ...