Oracle: One in four consumers to start holiday shopping this week
New York City — One in four consumers will start their holiday shopping this week, according to a survey of more than 1,000 U.S. consumers conducted this fall by Oracle. The report, “Oracle Holiday Shopping Snapshot 2011,” finds that Black Friday and Cyber Monday still reign supreme when it comes to getting consumers out to shop.
In other findings:
- Forty –three percent of consumers say they have already started their holiday shopping, while plenty will hold off until the last moment.
- Twice as many men (11%) will wait until the final week of the season to shop, versus fewer than 5% of women.
No matter when consumers turn their attention to holiday shopping, retailers must be at the top of their game across all retail channels in order to capture sales, the report advises. Sixty-three percent consumers expect to do more than half of their shopping in stores, and that shopping is preceded by visiting e-commerce sites.
In all, 54% say they rely on websites to research and browse products before they buy.
Nordstrom to close 122,000-sq.-ft. store in Utah
Seattle — Nordstrom said Friday it will shutter its underperforming University Mall store in Orem, Utah. The 122,000-sq.-ft. store is slated to close on Feb. 24.
The store, which opened March 29, 2002, didn’t perform to company standards, according to Nordstrom.
"After 10 years of being part of the Orem community, this was a tough decision to make," said Blake Nordstrom, president. "Despite our team’s best effort, this store hasn’t ever performed to the level we need it to and it just doesn’t make good business sense to continue operating here."
The company said it will continue to operate at three nearby locations: a full-line store at Fashion Place Mall in Murray, Utah; the Sugar House Rack in Salt Lake City; and the Commons at South Towne Rack in Sandy, Utah.
In addition, the company will be opening a new Nordstrom store at City Creek Center in Salt Lake City on March 22.
Nordstrom said it will work to make positions available to all impacted employees.
Toys ‘R’ Us launches expands mobile offerings
Wayne, N.J. — Toys “R” Us said Friday that it has expanded its mobile offerings for the holiday season, providing an enhanced shopping experience for on-the-go shoppers.
In addition, the retailer said it has made updates made to its iPhone and Android experience, as well as announced partnerships with eBay, Google and shopkick to help customers use their mobile devices to locate product, pay for purchases and source discounts.
The shopkick app will allow shoppers at approximately 100 stores in the New York, San Francisco, Chicago and Los Angeles metro areas to receive savings by entering the stores. Google Wallet is being made available at 200 Toys “R” Us and Babies “R” Us stores in major metro markets, allowing customers to use their phones to pay for purchases.
As part of the high-tech program, QR codes are being incorporated into in-store signage and on individual product packaging to showcase product demos or provide additional information on how a particular program works. And a mobile messaging program sends sale information to mobile phones via text message.